Principal Tasks & Responsibilities 1. Sales & Business Achievement  Achieve monthly and annual sales targets for the area.  Drive brand-wise target achievement, especially for focus/thrust brands.  Ensure each FO achieves territory targets and maximize team productivity.  Improve business hygiene by minimizing returns and expiries.  Ensure accurate forecasting for smooth product availability and distribution.  Coordinate with distributors/C&F for effective supply management.  Ensure timely collection and achievement of receivable targets. 2. Customer & KOL Development  Develop and manage brand-specific core customers and KOLs.  Ensure team maintains Dr Call Average of 12 and minimum 95% MCR coverage.  Strengthen relationships with KOLs through regular personal visits.  Track KOL contribution and implement corrective actions where required.  Support strategic alliance programs to maximize ROI from key accounts. 3. Product & Market Development  Identify core customers for each key product and enhance their contribution.  Monitor product performance and address business gaps proactively.  Expand market coverage and identify new growth opportunities. 4. Team Leadership & Development  Lead, coach, and motivate Field Officers to improve in-clinic effectiveness.  Conduct joint field work to enhance product knowledge and selling skills.  Ensure right customer, right product, and right frequency approach.  Maintain discipline in business processes and reporting systems.  Drive teamwork, engagement, and retention within the team.  Plan manpower requirements and fill vacancies in a timely manner. 5. Marketing Program Implementation  Ensure effective execution of CMEs, symposiums, camps, and marketing initiatives.  Prepare actionable plans during cycle meetings to improve brand performance.  Track team productivity and compliance through Phyzii.  Implement local strategies under guidance of senior management. 6. Reporting & Administration  Ensure timely and accurate reporting in Phyzii (self & team).  Maintain and monitor primary & secondary sales records.  Periodic updating of MCR, chemist, and institution lists as per HO guidelines.  Ensure effective Daily Work Planning (DWP) and monitoring via control tools (STP, TP, etc.). Key Skills & Competencies Functional / Technical:  Territory & Business Planning  Team Leadership & Performance Management  Sales Target Achievement  KOL & Key Account Management  Ethical Compliance & Process Discipline Behavioural:  Experience in prior First Line Management experience preferred.  Strong process orientation is an advantage.  Good interpersonal, analytical, and leadership skills.  Strong communication, execution capability, and attention to detail.