• Ensure proper handholding and timely/continues training of the team. Encourage acquiring and sharing of knowledge by team member and proactively participate in knowledge sharing for the development of business and career progression of team. Be a role model for subordinates and peer group. • Achieve branch targets and ensure profitability of the unit. Ensure quality of business and operational efficiency through process adherence . • Maintain regular & continuous relationship with existing and potential customers; constant study of the market and identify market trends to –aid innovation and /or to meet the need(s) of customers by up-sell/cross-sell of products. Initiate, implement/coordinate and participate in marketing for achieving the above. • Achieve customer delight through efficient customer service. Retain existing customers and acquire new continuously. Collaborate with various departments to ensure smooth functioning of the branch. • Ensure operational adherence as per manual of instruction and laid down policies and practices. Mitigation and prevention of risk (material & people) by early and timely detection of fraud(s) and up-hold the vision and values of the organization and goodwill of customers. • To ensure organization revenue flow and protect customers long term interest by regular follow, minimal in melting loss and judgmental skill in appraisal of gold. • Suggest and implement cost effective marketing activity specific to the region and increase the customer walk-in and conversion of transaction. • Efficient maintenance of branch books of accounts, documents and statutory records and upkeep of branch premises and physical assets. Liaison and coordination with statutory authorities and /or external agencies and ensure compliance adherence, rule of law