• Ensure timely interest collection and recovery of over dues and asset quality in the branch. • Customer Onboarding • Monitor day to day operations of the branch, allocate resources and take appropriate security measures to ensure safety of strong room and gold lockers. • Ensure maximizing usage of Digital tools / enablers to save time on processing / servicing and use such saved time for business generation. • Verify customer related documentation, KYC etc. and approve/sign off on customer application for gold loans. • Oversee all procedural and legal requirements related to gold auction, returns, notices, etc. • Early adoption to operational changes to streamline branch processes, workflows, and procedures to enhance operational efficiency and improve overall customer satisfaction. • Promote and maintain positive relations with both existing and potential customers. • Provide information about Muthoot’s products or services to prospective customers. • Organize marketing/branding activities and events for the branch, maintain relationship with existing and potential customers, • Establish network and maintain relationship with existing and potential customers including high value customers to enhance branch presence and reputation of Muthoot FinCorp. • Driver broader product portfolio and ensure that customers are made aware of the breadth of offerings from Muthoot Fincorp • Address customer queries, grievances, escalations etc. and ensure resolution to deliver customer delight. • Interact with customers on a regular basis to ensure satisfaction and gain useful feedback. • Engage with customers to identify their needs and suggest suitable products that can benefit the customer. • Ensure exceptional customer experiences by maintaining a high level of customer service standards and promptly resolving customer complaints or issues • Uphold the vision & values of the organization and establish and implement a strong regulatory and internal compliance culture. • Ensure adherence to Manual of Instructions, regulatory and statutory guidelines, and maintenance of records, assets, statutory registers, etc. • Ensure prompt intimation of incidents/fraudulent activities and maintain updated data on status of such cases through IMS. • Oversee cash handling, fund transfers, account management, and other financial transactions in accordance with MFL policies and regulatory guidelines.