About Route Mobile Route Mobile is a leading global Communications Platform as a Service provider serving enterprises, OTT players and MNOs. Role: Executive – Product Marketing Location: Mumbai We are looking for a product marketing professional to plan and execute go-to-market strategies across products and services. Key Responsibilities • Lead go-to-market strategy and product launches. • Develop positioning and messaging across the product lifecycle. • Create use cases and client pitch materials. • Coordinate with marketing teams for branding and campaigns. • Drive product launch programs with product management teams. • Provide market insights and adapt offerings to local markets. • Required Skills & Experience 3–5 years of B2B product marketing experience (preferably SaaS). Strong communication and presentation skills. Understanding of business processes and technical concepts. Experience with digital communication products. Ability to work independently and manage time effectively.