Senior Associate – Omnichannel Content Operations Location – AIN, Hyderabad Key Responsibilities: • Develop and produce digital content across formats such as social media assets, short-form video, graphics, web content, POC, EMR and multimedia materials • Adapt content for different platforms and audiences, ensuring consistency in tone, style, and messaging • Leverage AI tools (e.g., generative text, image, and video tools) to support ideation, asset creation, and content optimization • Review and refine AI-assisted outputs to ensure quality, accuracy, and brand alignment • Manage and organize digital assets, ensuring proper version control and accessibility • Support content publishing workflows • Stay current on digital content trends, emerging formats, and AI capabilities Preferred Qualifications: • Experience: 5-8 Years • Experience using AI tools for content creation (e.g., generative AI platforms, automation tools) • Familiarity with content management systems (CMS) and digital asset management tools • Experience with design and video editing tools   • Basic understanding of digital analytics and content performance metrics • Experience working in fast-paced, cross-functional environments • Good working knowledge of Adobe creative tools, including AI-enabled features for content adaptation. • Familiarity with CMS, digital asset management and enterprise content workflow systems • Bachelor's degree in design, Visual Communication, Marketing, Communications or a related field, or equivalent practical experience. • Relevant certifications or diplomas in design or digital content tools are a plus • Experience: 2–5 years of experience in graphic design, content production, digital asset adaptation or creative operations, preferably in pharmaceutical, healthcare, regulated or agency environments