This role owns Portnox's high-intent, inbound digital demand channels — the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It's a hands-on, execution-heavy role: you'll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution. Key Responsibilities Paid & Digital Demand Generation • Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization • Manage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions • Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling • Manage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences • Own the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion • Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution Lead Scoring, Qualification & Handoff • Build and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume • Own the qualification process for inbound leads generated through digital channels and website forms • Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them • Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data Lifecycle Nurture & Funnel Acceleration • Own lifecycle nurture programs end to end — from initial lead capture, through opportunity creation, through acceleration once an opportunity is open • Partner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages Reporting & Optimization • Report on performance across the full funnel — capture, scoring, qualification, handoff, opportunity creation, and acceleration • Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs What Success Looks Like • Consistent, predictable lead capture through opportunity creation • Regular, disciplined optimization across all paid and owned digital channels • A steady testing cadence that turns promising new channels into scaled, always-on programs • A lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff • A nurture program that measurably improves opportunity stage progression and revives stalled deals Skills, Knowledge, and Expertise • 4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns • Experience managing paid social and/or review-site advertising programs • Experience with sponsored content or newsletter/media placements a plus • Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns • Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment • Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4) • Strong budget management, forecasting, and ROI reporting skills across multiple channels • Experience with landing page and form optimization, including A/B testing • Familiarity with lead lifecycle management and sales development handoff processes • Strong analytical skills, comfortable using dashboards and data to drive optimization decisions • Highly organized and self-directed, comfortable owning execution end-to-end • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience • Experience in cybersecurity, IT, or another technical B2B category is a plus