About TresVista & Descrial TresVista is a global platform providing sophisticated solutions to clients combining domain expertise, technology, and human capital. Our unique model allows clients to achieve excellence through embracing best in class AI and human capital with an offshore resource model. Descrial, the dedicated technology product unit, is at the forefront of innovation leveraging AI and intelligent automation to build workflow-native solutions. Our approach goes beyond traditional product development, integrating design research, data engineering, and applied AI to build solutions that are scalable, evidence-based, and user-centric. For experienced product leaders and technologists. Descrial offers the opportunity to define next-generation tools that transform how investment professionals interact with data and make decisions. Descrial is focused on building solutions delivering smarter and faster ways to conduct diligence, analysis, and make investment decisions Role Overview The Marketing Manager will lead Descrial’s content strategy, brand development, and demand generation efforts across UK and US. This role combines strategic thinking with hands-on execution to build market presence, support go‑to‑market initiatives, and drive platform adoption in the ecosytem. Key Responsibilities • Own content strategy and creation: blogs, LinkedIn, thought leadership, case studies, client communication. • Develop and maintain brand voice, positioning, messaging, and visibility (PR, events, partnerships). • Lead demand‑generation and multi‑channel campaigns to drive leads and pipeline. • Support product marketing: GTM messaging and feature positioning. • Drive customer lifecycle marketing for adoption, retention, and upsell. • Manage digital channels: website, SEO, social, email, and paid campaigns. • Track performance metrics and optimize campaigns. • Manage agencies/freelancers; build a marketing team over time. • Collaborate with leadership, product, and commercial teams to align with revenue goals. Prerequisites • Strong content strategy, brand building, campaign management, and demand generation. • Experience with fintech, financial services, investment management, or B2B SaaS. • Proficiency in SEO, CRM, marketing automation, and analytics. • Excellent written and verbal communication for UK/US audiences. • Ability to operate independently and execute end‑to‑end. • Demonstrated proficiency in using AI to accelerate marketing workflows, with the ability to design AI-assisted content production processes and human + AI review loops ensuring accuracy and tone consistency. Experience • 10–12 years in B2B marketing with 4+ years in content and brand • Experience in startups or SaaS preferred. Education • Bachelor’s degree /Master’s degree (MBA) in Marketing or Brand Management • Additional certifications in Digital Marketing, Content Strategy, or SEO/Analytics would be a plus. Compensation The compensation structure will be as per industry standards