Ensure booking of orders as per the business plan and maintain adequate order funnel. Sales to booking ratio to be achieved as per plan Co-ordinate with Manufacturing Unit/ Supply Chain team for ensuring sufficient inventory in the system to avoid stock out. To establish robust sales and delivery process to reach the customer. Key performance measures being quality of data captured, number of distributor visits, increase in app adoption, Net Promoter Score etc. To conduct regular meets, engagement program for influencers and organize presentations. To set up installer team and handle top accounts directly. To train and develop distributor sales force by various ways like BM shadowing etc. To have comprehensive understanding of the sales value chain and maintain profitability. Ensuring after sales service to the consumer, managing consumer complaints, ensuring relevant installation team with the distributors to serve the customer.