Job Title: Social Media Manager Location: Mumbai, India Experience Level: 2-3 years Job Type: Full-time Job Overview: We are seeking a dynamic and creative Social Media Manager to join our growing team at Axis AMC, a leading mutual fund company in India. This role is ideal for individuals with up to 2 years of work experience, irrespective of industry, who have a passion for social media, finance, and a keen understanding of the digital landscape. Responsibilities: 1. Content Creation: - Develop engaging and shareable content for social media platforms to enhance brand visibility. - Create visually appealing graphics, images, and videos to support marketing campaigns. 2. Social Media Strategy: - Collaborate with internal and external stakeholders to develop and implement social media strategies aligned with company objectives. - Stay updated on industry trends and competitor activities to ensure a competitive edge. 3. Community Engagement: - Foster and maintain a positive online community by responding to comments, messages, and user interactions. - Monitor social media channels for brand mentions and engage with followers. 4. Analytics and Reporting: - Utilize analytics tools to track and analyze social media performance metrics. - Prepare regular reports highlighting key insights and recommendations for optimization. 5. Campaign Management: - Execute and monitor social media advertising campaigns to reach target audiences effectively. - Adjust strategies based on campaign performance and audience feedback. Qualifications: - Bachelor's or Master’s degree in Marketing, Communications, or a related field. - 2 to 4 years of work experience in social media management, marketing, or a related role. - Strong understanding of social media platforms, trends, and best practices. - Excellent written and verbal communication skills in English and Hindi. - Basic knowledge of financial concepts and mutual funds is a plus. Skills: - Content creation using tools like Canva, Adobe Creative Suite, etc. - Familiarity with social media management tools (e.g., Hootsuite, Buffer). - Analytical mindset with the ability to interpret social media metrics. - Creativity and innovation in designing engaging social media campaigns. - Strong interpersonal skills for effective community management.