1. Grow Distribution and Market share in the assigned area of operations. 2. Visibility Accountability through Extensive QR Deployment and Collateral Placement. 3. Identify and Recruit the sales team to align and drive business in the market. 4. Skilled in coaching and mentoring, a quick learner who grasps and puts into application new learned ideas and concepts. 5. Plan the market size, span, and geographies for TLs. 6. Should be able to devise the best methods for communication of plans/targets to the team so as to minimize the expectations vs delivery gap. 7. Monitor the Quality parameters as suggested by the management. 8. Validate and conduct the audits on the acquisitions and sales done by the team. 9. Ensure the team members are in a market where sales & usage are done regularly 10. Should have good networking capabilities and be willing to travel extensively throughout their specified area