Social Media Management • Own and execute the social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) • Create engaging, on-brand content including reels, stories, posts, and captions • Monitor trends and analytics to optimize performance and grow our following • Manage content calendar and collaborate with designers, writers, and product teams • Respond to comments and DMs to cultivate an active and supportive community Influencer & Outreach • Identify, engage, and build relationships with influencers, creators, and brand ambassadors • Coordinate gifted and paid partnerships, from outreach to tracking performance • Build partnerships with relevant podcasts, newsletters, blogs, and communities • Host or support IRL and virtual community activations, events, and collaborations Growth & Strategy • Track and report on KPIs and ROI of outreach and social initiatives • Work with paid media team to repurpose high-performing content • Stay up to date with trends in wellness, mental health, sobriety, and content marketing