About the Role We are seeking an experienced Marketing Mix Modeling (MMM) Analyst/Senior Analyst with a strong background in pharmaceutical and life sciences analytics. The ideal candidate will have hands-on experience in developing, interpreting, and delivering Marketing Mix Models for pharmaceutical clients and be comfortable working in a consulting environment. Key Responsibilities: • Develop and execute Marketing Mix Models (MMM) for pharmaceutical/lifesciences brands in US. • Prepare and integrate sales, promotional, media, and market datasets for modeling. • Perform data transformations such as adstock, saturation, lag creation, normalization, and feature engineering. • Build, validate, and interpret regression-based MMM models. • Analyze marketing channel effectiveness, ROI, incremental sales, and promotional response. • Generate actionable recommendations for budget allocation and channel optimization. • Develop client-ready presentations and communicate insights to stakeholders. • Collaborate with consulting, data engineering, and commercial strategy teams throughout project delivery. Required Qualifications • 2–3 years of hands-on experience in Marketing Mix Modeling (MMM). • Mandatory experience in pharmaceutical and life sciences analytics, with exposure to commercial analytics and Marketing Mix Modeling engagements. Strong understanding of: • Marketing Mix Modeling methodology • Regression modeling • Adstock and saturation techniques • ROI and contribution analysis • Model diagnostics and validation • Budget optimization, pathway modelling and synergy analysis • Experience working with HCP promotion, DTC media, digital marketing, and omnichannel promotional data. • Excellent analytical and problem-solving skills. Technical Skills • Proficiency in Python. • Strong SQL skills. • Advanced Excel and PowerPoint. Experience with statistical techniques including: • Linear Regression • Ridge/Lasso Regression • Bayesian Regression • Multicollinearity assessment • Time-series data preparation • Model validation Preferred Candidate Profile • Experience delivering Marketing Mix Modelling projects for pharmaceutical clients. • Ability to independently execute end-to-end MMM engagements. • Strong communication, presentation, and stakeholder management skills. • Comfortable working in a fast-paced consulting environment. Location: Pune, India