This is a full-time role as a Product Marketing Lead, located onsite in New York, NY. We’re looking for a sharp, execution-driven Product Marketing Lead to define our ICP, positioning and messaging, sales enablement, and product launches, and turn that into measurable revenue impact. This is a foundational GTM role: you will directly influence pipeline, win rates, and sales velocity. You’ll sit at the center of Sales, Product, and Marketing, ensuring we are telling a clear, differentiated story in every deal, every campaign, and every product launch. You’ll own how the market understands Hadrius and why we win. This is not a “support” function, this is a revenue-driving role. You will operate as a mini Head of PMM, owning strategy and execution end-to-end. You will work directly with the founding team to design and build the future of the financial compliance system. We pride ourselves on having a culture that rewards impact and success generously. We’re focused first and foremost on empowering each other to do our best work, today and into the future. You'll be on a team that works incredibly hard and seeks other exceptional people excited to do the same. Responsibilities First week: • Deeply understand our ICP, product, segment, and competitive landscape • Shadow sales calls to learn how deals are won and lost • Audit existing messaging, decks, and website, identify gaps and inconsistencies • Build initial hypothesis on “why we win” and “where we lose” • Define and roll out a clear ICP + segmentation framework First month: • Establish core positioning and messaging across product and segments • Ship a new sales narrative (deck, talk track, key objections) • Build battlecards and competitive positioning • Partner closely with Sales to improve deal conversion and consistency • Define baseline metrics across pipeline influence, win rate, and sales velocity First 3 months & beyond: • Drive measurable impact on pipeline influenced, win rate, and sales cycle length • Ensure >80% of deals are using PMM messaging and assets • Own all product launches (messaging, enablement, GTM strategy) • Build a consistent win/loss feedback loop and feed insights into Product + GTM • Continuously refine positioning as we expand into new segments and modules What “Good” Looks Like • Clear ICP and differentiated positioning • Sales, marketing, and product tell the same story • Higher win rates and faster deal cycles • Strong understanding of why deals are won/lost • Messaging directly tied to revenue outcomes About You • Operator first: You’ve done the work yourself, not just managed it • Revenue-minded: You think in pipeline, win rate, and velocity • Exceptional communicator and storyteller.: You can turn complex products into simple, compelling stories • Strategic + hands-on: You define the narrative and build the assets • Grit: You move fast, iterate, and continuously improve • All-in: You want to build a category-defining company Qualifications • 5–8 years of experience in B2B SaaS product marketing • Experience owning positioning + messaging end-to-end • Strong sales enablement track record (decks, battlecards, objection handling, discovery frameworks) • Experience with complex, multi-stakeholder sales cycles • Proven track record of influencing pipeline, win rates, and deal velocity • Experience launching new products or modules • Strong analytical skills, can translate win/loss insights into GTM strategy Strong bonus: • Experience in fintech, compliance, legal, security, or data • Experience selling into RIAs, broker-dealers, or financial services • Experience with multi-product platforms and “platform vs point solution” positioning • Background at companies with strong GTM rigor (e.g., Stripe, Ramp, Rippling, Gusto, Plaid) Benefits • 401k (100% match up to 6%) • Healthcare, dental, vision.