We are looking for a driven and detail-obsessed LIVE Commerce Coordinator to own and manage TikTok Shop LIVE operations for Sunny Health & Fitness. This role is responsible for both Brand LIVEs and Creator LIVEs — from planning and scheduling to execution, performance tracking, and optimization. If you thrive in a fast-paced, real-time environment, love the energy of live content, and are obsessed with conversion and results, this role is for you. Responsibilities Brand LIVEs • Plan, schedule, and coordinate all Sunny Health & Fitness brand LIVE sessions on TikTok Shop • Build and manage LIVE scripts, run-of-show documents, product showcase order, and talking points • Coordinate talent, hosts, and internal team members for each LIVE session • Set up and manage LIVE studio logistics — equipment, backdrop, product staging, and tech setup • Monitor real-time performance during LIVEs (viewers, GMV, ATC, conversions) and make in-session adjustments • Manage in-LIVE promotions, flash deals, pinned products, and coupon activations through Seller Center • Ensure products are properly listed, priced, and linked before every session goes live Creator LIVEs • Identify, recruit, and onboard creators to host TikTok Shop LIVE sessions featuring Sunny products • Brief creators on products, talking points, promotional offers, and brand guidelines ahead of each LIVE • Coordinate product seeding and sample fulfillment for creator LIVE hosts • Schedule and maintain a creator LIVE calendar to ensure consistent session frequency • Monitor creator LIVE performance and pull post-session reporting on GMV, viewers, and conversions • Maintain ongoing relationships with LIVE creators — follow up, provide feedback, and retain top performers Reporting & Optimization • Track and report weekly LIVE performance metrics — GMV, peak viewers, ATC rate, conversion rate, session duration • Identify top-performing products, price points, and content formats across both Brand and Creator LIVEs • Collaborate with the social commerce and marketing teams to align LIVE strategy with broader campaigns and promotions • Stay current on TikTok LIVE trends, competitor LIVE strategies, and platform feature updates Qualifications • 1–2+ years of experience in TikTok LIVE, live streaming commerce, social commerce, or influencer/creator management • Hands-on experience with TikTok Shop Seller Center — LIVE setup, product linking, promotions • Strong understanding of LIVE commerce metrics — GMV, ATC rate, conversion rate, peak viewers, session duration • Experience coordinating or hosting LIVE sessions, either brand-side or creator-side • Highly organized with the ability to manage multiple creator relationships and LIVE schedules simultaneously • Comfortable working in real-time, high-pressure environments where things change fast • Clear, direct communicator — with creators, internal teams, and leadership • Proficient in Excel for tracking, scheduling, and reporting • Bilingual (English/Spanish) is a plus • Passion for fitness, wellness, or lifestyle content is a plus