Position Overview: Sunny Health & Fitness is seeking a strategic, creative, and results-driven Marketing Director to lead the development and execution of our brand and marketing initiatives across multiple channels. This individual will play a pivotal role in shaping the company's brand identity, driving awareness, and supporting product launches through compelling campaigns, content, and customer engagement strategies. The ideal candidate is a hands-on leader with a strong background in digital marketing, team development, and cross-functional collaboration. Key Responsibilities: Marketing Strategy & Execution • Lead the development and implementation of the overall brand strategy, ensuring alignment with company goals and market positioning. • Develop marketing strategies for both new and existing products, with a focus on brand growth, awareness, and sales support. • Oversee execution of integrated marketing plans across digital, PR, events, and traditional marketing channels. Team Leadership & Collaboration • Direct, manage, and coach the marketing team to set clear goals, establish priorities, and ensure successful delivery of marketing initiatives. • Partner with Sales and Product Development teams to align marketing efforts with commercial objectives. • Collaborate closely with the creative and production teams to develop effective marketing materials, assets, and brand campaigns. Digital Marketing & Content • Guide and support the team in content production, ensuring high-quality, brand-aligned deliverables across platforms. • Manage and enhance the company’s social media presence, driving engagement and brand recognition. • Lead digital campaigns (SEM/SEO, email, social media, display, affiliate, and marketplace) to drive traffic, engagement, and conversions. Data-Driven Marketing • Conduct regular market research and competitive analysis to inform strategic decisions. • Develop and report on key marketing KPIs (traffic, engagement, conversions, etc.), and use insights to optimize future campaigns. • Establish testing strategies to evaluate and refine programs for effectiveness. Budget & Resource Management • Oversee the marketing budget, ensuring resources are allocated effectively to maximize ROI. • Monitor program performance and optimize spend across campaigns, platforms, and vendors. Qualifications: • Bachelor’s or Master’s degree in Marketing, Communications, or related field. • Minimum of 5 years of experience in senior marketing roles, with proven success in leading digital marketing initiatives. • Experience in B2C and/or B2B retail environments, ideally with consumer product brands. • Strong knowledge of digital marketing channels including SEO/SEM, paid social, email, display, affiliate, and marketplace strategies. • Highly proficient in using analytics tools (Google Analytics, WebTrends, Google Ads, etc.) to inform decision-making. • Deep understanding of content marketing, creative development, and social media trends. Benefits: • Medical, Dental, Vision Insurance. • Life Insurance: Fully covered by the company. • 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested. • Paid Sick Leave • 7 Paid Holidays • Paid Vacation • Company provides discounts for fitness equipment for our employees.