TikTok Account Manager The E-Commerce Account Manager (TikTok Shop) will be fully responsible for managing and growing Sunny Health & Fitness’s TikTok Shop presence. This role will oversee platform performance, sales growth, inventory planning, promotional strategy, content coordination, and overall account health on TikTok. Key Responsibilities • Manage the company’s TikTok Shop account end-to-end • Ensure account health, compliance, and adherence to TikTok Shop policies • Monitor performance metrics and optimize for growth • Develop and execute strategies to increase revenue, conversion rate, and average order value • Analyze daily, weekly, and monthly sales data and performance KPIs • Identify growth opportunities through promotions, campaigns, bundles, and pricing strategies • Manage TikTok platform campaigns, flash sales, and platform-driven promotions • Monitor inventory levels to prevent stockouts or overstock situations • Collaborate with supply chain and warehouse teams to forecast demand • Align inventory planning with campaign calendars and sales projections • Coordinate with internal marketing teams and external creators/affiliates • Support TikTok Live selling initiatives • Ensure product listings are optimized (SEO, descriptions, images, videos) • Analyze content performance and recommend improvements • Work closely with paid media teams on TikTok Ads performance • Optimize product feed and shop visibility • Monitor ROAS, CAC, and ad performance metrics Qualifications • Bachelor’s degree in Business, Marketing, or related field • 3+ years of experience in e-commerce or marketplace account management • Direct experience managing TikTok Shop strongly preferred • Strong analytical skills with experience using performance dashboards • Advanced Excel skills required • Experience in fast-paced consumer goods or fitness industry preferred