TikTok Commerce Strategy Lead The TikTok Commerce Strategy Lead is responsible for developing the long-term vision and strategic roadmap for TikTok Shop growth. This role focuses on building scalable strategies across content commerce, creator partnerships, livestream selling, campaigns, and marketplace expansion. Key Responsibilities: • Define TikTok Shop growth strategy and long-term business roadmap. • Identify opportunities to increase revenue, brand awareness, and customer acquisition. • Develop strategic plans across creators, affiliates, livestream commerce, and paid marketing. • Analyze market trends, competitor activity, and TikTok platform updates. • Establish performance goals, KPIs, and measurement frameworks. • Partner with cross-functional teams to execute growth initiatives. • Provide strategic recommendations to senior leadership. Qualifications • 5+ years of experience in digital commerce, social commerce, marketplace strategy, or growth marketing. • Deep understanding of TikTok ecosystem, consumer behavior, and social shopping trends. • Experience developing and executing growth strategies that drive measurable business results. • Strong analytical and strategic thinking skills with the ability to translate data into actionable recommendations. • Experience managing partnerships with creators, agencies, affiliates, or external vendors. • Strong knowledge of e-commerce metrics including GMV, conversion rate, CAC, ROI, and customer lifetime value. • Ability to influence cross-functional teams and lead initiatives without direct authority. • Excellent presentation, communication, and executive-level reporting skills.