E-Commerce Manager, Site Operations & Merchandising Location: San Diego, CA / Hybrid About the Role Blenders Eyewear is looking for a highly hands-on E-Commerce Manager to own the day-to-day management, merchandising, quality control, and optimization of our Shopify Plus storefronts. This role is ideal for self-starter who is extremely detail-oriented, operationally strong, and comfortable being accountable for the performance and growth of multiple e-commerce websites. You will manage two Shopify Plus storefronts, including Blenders Eyewear, with the potential to support a third site in the future. Each storefront should be clean, accurate, up to date, conversion-friendly, and ready to support campaigns, product launches, and business growth. We are looking for someone who is not only strategic and pragmatic, but also willing to be hands-on. This role proactively checks the website, identifies issues quickly, fixes what they can independently, and know when to escalate technical problems. Strong QA/QC habits should be second nature with . The right candidate is curious, proactive, and motivated to improve how we work. Experience using LLMs and AI tools in day-to-day work is required, as we expect this role to use modern tools to improve speed, accuracy, and efficiency. Key Responsibilities Website Ownership & Daily Site Operations • Own the day-to-day management of two Shopify Plus storefronts, including Blenders Eyewear, with the potential to support a third site in the future. • Monitor the websites regularly to ensure the core customer experience is functioning properly and troubleshoot issues before escalating to technical resources. • Identify and resolve day-to-day site issues such as broken links, incorrect product information, missing assets, outdated content, pricing inconsistencies, navigation issues, and campaign errors. • Maintain strong site UX across collections, navigation, product pages, landing pages, redirects, tags, metafields, and promotional content. • Take ownership of operational tasks that keep the websites clean, accurate, and easy to manage. Shopify Plus Management • Manage products, collections, navigation, merchandising, content updates, promotions, and app-based workflows inside Shopify Plus. • Use tools such as Matrixify to handle product, collection, or content uploads and updates via CSV. • Support product launches, campaign pages, collection updates, promotional setups, and site merchandising changes are QA'ed before and after going live. • Maintain accurate product data, tagging, categorization, and site structure. • Partner with technical resources when deeper development, integrations, or custom functionality are required. Merchandising & Site Presentation • Manage product placement across the homepage, collections, navigation, landing pages, and promotional areas. • Ensure products are presented clearly and accurately with the right images, copy, pricing, tags, badges, and merchandising logic. • Optimize product visibility based on business priorities, inventory, performance, seasonality, and campaign needs. • Help maintain merchandising standards and playbooks for naming, tagging, categorization, and discoverability. • Work with operations to stay aware of inventory constraints and merchandising priorities. Campaign & Cross-Functional Execution • Partner closely with creative and marketing teams to manage website requests for product launches, campaigns, promotions, and seasonal moments. • Translate creative and marketing needs into clear site updates, tasks, timelines, and QA requirements. • Coordinate assets, copy, landing pages, product placement, collection updates, and promotional content. • Ensure campaign execution is accurate, on-brand, and delivered on time. • Communicate clearly with stakeholders on status, blockers, and launch readiness. CRO & Site Optimization • Support conversion rate optimization across PDPs, collection pages, landing pages, cart, and checkout experiences. • Use analytics, customer behavior tools, heatmaps, and site performance data to identify friction points and opportunities. • Help prioritize improvements that can increase conversion rate, AOV, revenue, and customer experience. • Support A/B testing and site experiments when appropriate. • Bring a test-and-learn mindset to ongoing site improvements. AI-Enabled Workflow & Efficiency • Use LLMs and AI tools as part of the daily workflow to improve speed, accuracy, and productivity. • Leverage AI to support QA checklists, content review, product data cleanup, task organization, reporting, research, and process improvement. • Continuously look for ways to automate or simplify repetitive, time-consuming tasks. • Stay curious about new tools, workflows, and e-commerce best practices. Qualifications • 4+ years of hands-on e-commerce experience, ideally in DTC, retail, or consumer products. • Strong Shopify or Shopify Plus experience. • Proven ability to manage day-to-day website operations with a high level of accuracy. • Extremely detail-oriented mindset with strong QA/QC habits. • Comfortable reviewing websites regularly and proactively identifying issues before customers or leadership notice them. • Experience managing products, collections, navigation, landing pages, promotions, redirects, and merchandising updates. • Ability to use CSV-based tools such as Matrixify or similar product import/export tools. • Strong understanding of e-commerce UX, merchandising, and conversion best practices. • Experience working cross-functionally with creative, marketing, operations, and technical teams. • Comfortable managing multiple priorities in a fast-moving environment. • Strong problem-solving skills and ability to adapt quickly. • Required: regular hands-on usage of LLMs or AI tools to improve day-to-day productivity. • Bonus: basic HTML/CSS knowledge. • Bonus: experience with GA4, Hotjar, Microsoft Clarity, Shopify Analytics, Optimizely, VWO, or similar tools. • Bonus: experience working in Jira, Asana, Monday, Trello, or another project management tool. Who You Are • You are hands-on and take ownership. • You notice small details others miss. • You do not wait for someone else to find a broken link, incorrect image, or outdated page. • You are comfortable fixing day-to-day site issues yourself. • You are organized, reliable, and consistent. • You are curious and always looking for better ways to work. • You understand that great e-commerce execution requires both speed and accuracy. • You are comfortable working with creative teams, but you do not need to be the designer or copywriter. • You care about the customer experience and the operational details behind it. Success in This Role Looks Like • The websites are reviewed regularly and maintained with a high level of accuracy. • Broken links, outdated content, product issues, and campaign mistakes are caught quickly. • Product launches and campaigns go live cleanly and on time. • Shopify data, collections, navigation, and merchandising are organized and easy to manage. • Creative and marketing requests are translated into clear, executable website updates. • The team can rely on this person to own the essentials without constant oversight. • AI and workflow improvements are used regularly to save time and improve execution. • The customer experience continues to improve through better merchandising, QA, and CRO-focused updates. Compensation The salary range for this role is $70,000 - $90,000 annually.