Bonita Springs is our Primary Office Location: Remote position with travel as needed, approximately 10%–20% at maximum. We are searching for candidates in Florida and around the Miami & Palm Beach area, but are open to candidates throughout the Northeast and East Coast. Director of Corporate Communications, Primary Responsibilities: • Execute and manage day-to-day external communications initiatives aligned with the company’s corporate communications and PR strategy. • Manage corporate social media channels, content calendars, publishing, monitoring, and brand presence across Management Companies where appropriate. • Identify new digital and social communication opportunities to expand audience engagement and brand visibility. • Conduct peer benchmarking and competitive analysis across senior living, healthcare, REITs, and adjacent industries. • Monitor engagement analytics and provide recurring reporting and recommendations to leadership. • Coordinate website content updates, including leadership announcements, operational updates, awards, press releases, branded programs, and community initiatives. • Support company branding initiatives and ensure consistency across communications channels and materials. • Coordinate production of videos, executive messaging, digital campaigns, photography, and branded collateral. • Maintain communications assets, templates, approved messaging, and content libraries. Internal Communications: • Lead day-to-day internal communications across corporate departments and operational teams, including operational updates, announcements, employee communications, and corporate newsletters. • Support communications tied to acquisitions, transitions, assimilations, launches, and operational initiatives. • Serve as a communications partner for the Business Assimilation Team (BAT), supporting transition communications, stakeholder messaging, FAQs, and readiness materials. • Support company initiatives, employee engagement campaigns, culture initiatives, awards, and recognition programs. • Assist with executive communications, including talking points, scripts, presentations, FAQs, and employee messaging. • Manage internal communications calendars, workflows, and company intranet content. • Coordinate with departments to ensure timely dissemination of important organizational updates. • Support employee communications during operational events, weather events, emergencies, and company-wide initiatives. Crisis Communications & Reputation Management: • Draft holding statements, internal alerts, stakeholder messaging, FAQs, operational updates, and media response materials. • Support crisis communications planning and rapid-response execution under the direction of senior communications leadership. • Maintain crisis communications templates, distribution lists, escalation workflows, and response protocols. • Monitor news, social media, and emerging issues that could impact company reputation or operations. • Coordinate with Operations, Legal, HR, and leadership teams during active incidents or sensitive situations. Media, Content & Reporting: • Develop recurring executive summaries and media reports for leadership. • Oversee daily media monitoring and track industry news, competitor activity, reputation issues, legislative developments, and emerging trends • Track earned media, executive visibility, social engagement, digital performance, and communications KPIs. • Develop and support communications materials including leadership communications, newsletters, social media content, website copy, talking points, FAQs, community updates, executive bios, corporate fact sheets, and crisis communications. • Maintain editorial calendars and ensure messaging consistency, brand standards, proofreading, and quality control across communications. Communications Operations & Leadership Support: • Manage communications requests from corporate departments and operational teams. • Develop communications workflows, approval processes, project tracking systems, standardized templates, and toolkits. • Coordinate executive visibility opportunities, speaking logistics, award submissions, conference applications, and executive profiles. • Support employee engagement, recognition, culture, company events, conferences, and internal campaigns. • Analyze digital, SEO, AI-search, and content performance trends and provide recommendations to improve reach and engagement. • Coordinate external vendors, including photographers, designers, videographers, printers, and freelance writers. • Assist with communications vendor, subscription, platform, and budget tracking. Qualifications: • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field. • 7–10+ years of experience in corporate communications, public relations, healthcare communications, or a related field. • Exceptional writing, editing, proofreading, and organizational skills. • Strong experience managing corporate social media and digital communications platforms. • Experience supporting executive and internal communications initiatives. • Ability to manage multiple priorities and deadlines in a fast-paced, highly collaborative environment. • Experience supporting crisis communications and reputation management preferred. • Familiarity with healthcare, hospitality, senior living, REIT, or multi-site operating environments preferred. • Experience with intranet platforms, CMS systems, social scheduling tools, and media monitoring platforms preferred.