Position Title: Coordinator, Digital Marketing & CRM Reporting To: Senior Director, Digital Marketing & CRM SUMMARY alexanderwang is hiring a data-driven and digitally fluent Coordinator to join the Digital Marketing & CRM team. This role sits at the intersection of email, SMS, paid media, affiliate, and customer data — supporting full-cycle campaign execution and cross-channel coordination. The right candidate moves fast, thinks analytically, and takes ownership of the details that make campaigns work. RESPONSIBILITIES • Own the full lifecycle of email and SMS campaigns — from briefing through QA, deployment, testing, and reporting. • Build and deliver weekly, monthly, and annual performance reports with clear takeaways. • Support CRM initiatives across engagement, retention, and lifecycle — including audience building and segmentation within CRM and CDP platforms. • Lead day-to-day agency and vendor relationships — coordinating briefs, timelines, and deliverables with external partners. • Coordinate the briefing and delivery of marketing creative assets across digital channels, ensuring brand accuracy and on-time execution. • Partner cross-functionally with creative, e-commerce, and technology teams to support campaign go-lives and ongoing channel needs. • Track and reconcile digital marketing spend across channels. • Monitor the competitive landscape and surface areas of opportunity. We are an Equal Opportunity Employer M/D/F/V In compliance with the New York City salary transparency requirements, the potential salary for this position is from $67,000 to $70,000 which represents a range commensurate with experience, knowledge, and skills required. Requirements • Bachelor's degree. • 2+ years of experience in digital marketing, e-commerce, or a related field. • Understanding of email and SMS marketing strategy and customer lifecycle communication. • Working knowledge of CRM platforms, strategies, and performance metrics. • Customer-centric mindset with the ability to translate data into actionable insights. • Highly organized and self-directed, with strong communication skills and the ability to manage multiple workstreams. • Strong analytical skills; proficiency in Excel. PREFERRED QUALIFICATIONS • Experience in fashion, luxury, or retail. • Experience with audience building and segmentation. • Familiarity with paid media channels including paid search, paid social, and affiliate marketing. • Experience working with agencies and media partners. • Familiarity with creator affiliate platforms such as ShopMy. Benefits We offer a comprehensive benefits package, including but not limited to: • Clothing allowance & discounted merchandise • Healthcare (medical/dental/vision) coverage • Flexible spending account (FSA) & Commuter benefits • 401(k) savings plan with employer match • Summer Fridays