Website Development & Management o Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience. o Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations. o Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance. o Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards. SEO Strategy & Execution o Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives. o Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements. o Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility. o Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights. Analytics & Reporting o Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams. o Implement and manage tracking tools (Google Analytics, Google Tag Manager, etc.) to measure campaign performance and lead conversions. o Ensure reporting integrates with enterprise applications and aligns with IT data governance. Cross-Functional Collaboration o Partner with IT and Marketing/Leasing strategy to align website functionality with business goals. o Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance. Innovation & Optimization o Identify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives. o Research, recommend, and implement new tools or technologies to enhance digital marketing efforts. Requirements • Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience). • 3+ years of experience in digital marketing with a strong emphasis on website development, SEO, and analytics. • Proficiency in: • CMS platforms (WordPress, custom site management systems, or similar) • HTML, CSS (basic understanding for troubleshooting) • Google Analytics, Google Search Console, and Tag Manager • SEO tools (Ahrefs, SEMrush, Moz, etc.) • Strong analytical mindset with experience translating data into insights and action plans. • Excellent project management skills, able to manage multiple priorities in a fast-paced environment. • Collaborative, resourceful, and solutions-oriented with strong communication skills. • Familiarity with IT systems and integrations, with knowledge of APIs, enterprise applications, and UX/accessibility standards. Benefits • Competitive base salary plus per-lease bonus • Medical, Dental, and Vision Coverage • Flexible Spending and Health Savings Accounts • Short-Term Disability and Supplemental Life Insurance • Employee Assistance Program • Fitness and Well-Being Program • Company-Paid Life Insurance and Long-Term Disability • 401(k) with Generous Company Match • Paid Time Off (PTO), Paid Sick Time, and Paid Holiday