Director of Personal Training 19 Anytime Fitness Locations | Multi-Unit Leadership Role Position Overview We are seeking a Director of Personal Training to lead, scale, and optimize personal training performance across 19 Anytime Fitness locations. This is a senior leadership role responsible for revenue growth, trainer development, systems execution, and culture building. This role is ideal for a proven multi-club PT leader who thrives on metrics, coaching leaders, and building repeatable systems that drive consistent results. Key Responsibilities Revenue & Performance • Own personal training revenue, penetration, and retention across all 19 locations • Establish and execute PT sales systems, including consultations, assessments, closes, and onboarding • Track and improve KPIs such as: • PT attach rate at POS • Sessions per member • Trainer utilization • Monthly recurring PT revenue • PT retention & attrition • Identify under performing clubs and implement targeted improvement plans Leadership & Team Development • Recruit, onboard, and develop high-performing personal trainers • Coach and mentor Club Managers and Head Trainers on PT leadership • Build a trainer career pathway (Level 1 → Senior → Lead → Head Trainer) • Drive accountability through weekly scorecards, reviews, and coaching cadence Systems & Process • Standardize PT delivery across all locations (programming, assessments, client experience) • Ensure consistent execution of: • Fitness consultations • Goal reviews • Re-ups and long-term commitments • Client success tracking • Collaborate with operations leadership to align staffing, scheduling, and payroll efficiency Culture & Client Experience • Build a high-energy, professional, results-driven PT culture • Ensure trainers deliver an exceptional and consistent member experience • Reinforce brand standards, professionalism, and community engagement Qualifications & Experience • 5+ years of experience in personal training leadership, preferably multi-unit • Proven track record of growing PT revenue and penetration • Experience leading and developing managers and trainers • Strong understanding of sales, coaching, and performance metrics • Highly organized, data-driven, and systems-oriented • Comfortable traveling between locations as needed • Must be able to travel. Company vehicle provided What Success Looks Like (First 12 Months) • Measurable increase in PT revenue and penetration across the portfolio • Clear PT systems implemented and executed consistently • Strong bench of developed Head Trainers and PT leaders • Improved trainer retention and utilization • Predictable, scalable PT performance month over month Compensation & Benefits • Competitive base salary • Performance-based bonus tied to PT revenue and KPIs • Health and wellness benefits • 401K, Paid Time Off • Career growth within a fast-growing multi-unit organization Why Join Us? • Large, established Anytime Fitness portfolio with strong infrastructure • Leadership team that values data, accountability, and culture • Opportunity to build and own a PT platform at scale • Real autonomy and impact—not a single-club ceiling "We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, or disability"