About Us Santa Fe Mazda is a premier automotive dealership representing Mazda in the Northern New Mexico area. We pride ourselves on providing exceptional customer experiences through professionalism, transparency, and teamwork. We are seeking a motivated and customer-focused Sales Development Representative (SDR) / Appointment Setter to join our dynamic team and help drive growth by engaging prospective customers and setting qualified appointments for our sales staff. Position Summary The Sales Development Representative / Appointment Setter plays a critical role in the dealership’s success by managing inbound and outbound leads, following up on customer inquiries, and scheduling showroom or virtual appointments. This position requires excellent communication skills, a proactive attitude, and a customer-first mindset to build rapport and drive qualified traffic to the dealership. Key Responsibilities • Handle incoming sales inquiries via phone, email, text, and online platforms. • Conduct outbound follow-up calls to potential customers generated from marketing campaigns, referrals, and lead lists. • Qualify leads through effective questioning to determine customer needs, interests, and buying timeframe. • Schedule appointments for the sales team, ensuring all relevant customer details are accurately recorded in the CRM system. • Maintain consistent follow-up communication to nurture leads who are not yet ready to purchase. • Collaborate with the sales and marketing teams to optimize lead conversion and appointment show rates. • Track performance metrics such as call volume, appointments set, and conversion rates. • Provide exceptional customer service, maintaining a positive and professional demeanor in all interactions. • Stay knowledgeable about dealership inventory, promotions, and financing options to effectively communicate value to customers. Qualifications & Requirements • High school diploma or equivalent required; college degree preferred. • 1–2 years of experience in sales, customer service, or automotive BDC (Business Development Center) preferred. • Excellent verbal and written communication skills. • Strong organizational and time-management abilities. • Proficient with CRM systems (e.g., VinSolutions, Impel Ai, DealerSocket) and Microsoft Office Suite. • Ability to handle a high volume of calls and emails while maintaining attention to detail. • Positive attitude, self-motivated, and results-driven. • Must be comfortable working in a fast-paced, team-oriented environment. Compensation & Benefits • Competitive base salary plus performance-based bonuses or commissions. • Health, dental, and vision insurance options. • Paid time off and holidays. • Employee vehicle purchase and service discounts. • Opportunities for professional development and career advancement. Why Join Santa Fe Mazda? At Santa Fe Mazda, you’ll be part of a team that values integrity, growth, and customer satisfaction. We provide the tools, training, and support you need to succeed and grow your career in the automotive industry. To Apply: Submit your resume and a brief cover letter outlining your experience and why you’d be a great fit for this role.