We are seeking a highly motivated and results-driven Subaru Care Connect Liaison to lead and execute our customer upgrade and vehicle acquisition strategy. This role is responsible for managing and growing the dealership’s Trade-Up Advantage program, driving customer retention, increasing vehicle sales, and sourcing high-quality pre-owned inventory through proactive customer outreach. The ideal candidate is a strong communicator, highly organized, and experienced in automotive sales, customer engagement, and CRM-driven follow-up strategies. Jim Keras Subaru has served the Memphis, Tennessee community and its surrounding areas for over 50 years. We're a family-owned organization and pride ourselves in upholding the Subaru Love Promise in all we do. Why should you join? • Competitive Payplan • 5 day work week (closed on Sundays, 1 weekday off) • Great benefits package • Friendly, employee-centric work atmosphere All Jim Keras Automotive Full-Time Employees Receive: • Medical Insurance • Dental Insurance • Vision Insurance • 401(k) • Paid Vacation Days • Annual Christmas Party • Annual Christmas Bonus (based on tenure) • Employee Vehicle Purchase Program • Employee Discounts on Parts and Service • Employer Paid Lunches Every Saturday Key Responsibilities • Lead and manage the dealership’s Subaru Trade-Up Advantage program • Identify and engage current Subaru owners to present trade-up opportunities • Proactively contact customers via phone, text, and email to generate appointments • Analyze customer equity positions and ownership cycles to create upgrade opportunities • Coordinate with sales managers to structure competitive trade-in offers • Work closely with the service department to identify service lane opportunities • Maintain accurate and detailed CRM records of all customer interactions • Set, track, and achieve monthly performance goals and KPIs • Assist in training and mentoring team members on trade-up strategies • Drive both new vehicle sales and used inventory acquisition Required Skills & Qualifications • Previous automotive sales experience preferred (Subaru experience a plus) • Strong communication and interpersonal skills • Proven ability to build rapport and close deals • Self-motivated with a high level of accountability • Experience with CRM systems and follow-up processes • Ability to manage multiple customer interactions and priorities • Strong organizational and time management skills • Comfortable working in a fast-paced, performance-driven environment Preferred Qualifications • Experience in equity mining, BDC, or vehicle acquisition roles • Leadership or team management experience • Familiarity with dealership sales processes and inventory management Compensation & Benefits • Hourly pay: $18.75/hour • Performance-based bonuses with strong earning potential • Opportunities for advancement within the dealership • Paid training and ongoing development • Health, dental, and vision insurance (if applicable) • Paid time off and employee discounts Lastly... This is a unique opportunity to take ownership of a high-impact program within the dealership. As the Subaru Trade-Up Advantage Sales Director, you will play a key role in driving customer loyalty, increasing sales volume, and building long-term client relationships.