Planning & Campaign Excellence Specialist
Locality · locality.com
New YorkOn-siteEntry level2+ yrs
The job in short
Ad campaign media planning and order management for streaming, digital and audio channels.
Details
- Found
- 21 d ago · posted 2026-10-01
- Location as listed
- New York, NY, USA
- Role
- Digital / Performance Marketing
- Source
- The company’s own careers site
Full description
Job Details: Job Location: NY - Bryant Park Building - New York, NY, Salary Range: Undisclosed, This role uses forward-thinking and strong product knowledge to create customized strategic approaches that achieve each client's KPIs and goals. This Specialist is responsible for efficiently developing, managing, and executing orders within Locality's planning management systems and product offerings. Locality Planners work closely across different teams, from Account Management to Operations, and offer insight and support throughout the life of the campaign.
Manage and support the development and execution of media plans across streaming TV, digital video, display, audio, and mobile channels
Maintain knowledge and expertise of Locality’s products and pricing, and ensure plans are built accordingly to nurture the health of Locality’s business
Assist in gathering inventory forecasts and inputting campaign data into planning management systems
Collaborate with Account Executives and Client Success Managers to build strategic, data-driven proposals
Provide and ensure accuracy and timeliness in plan delivery, campaign setup, and all required campaign updates
Help document and improve planning processes, workflows, and best practices to drive efficiency and scalability
Leverage data to identify insights and help tell a clear, compelling story around campaign strategy and performance
Evaluate client goals and KPIs to help inform campaign strategy and channel mix
Maintain working knowledge and proficiency in all Locality systems and tools, across planning platforms, DSPs, and CRM systems
WHAT WE LOOK FOR :
A bachelor’s degree in business, marketing, advertising or related field is preferred
Internship or 0–2 years of experience in media, marketing, analytics, or a related field
Basic knowledge of media math, terminology and digital media concepts
Proficient data entry and order management skills
Highly organized and detail-oriented, with a strong focus on process and execution
Strong communication skills, with the ability to collaborate effectively across teams
Passion for problem-solving and defining new approaches in ambiguous or evolving environments
Effective time management and organizational skills, as well as strong attention to detail
Self-starter with a sense of ownership and a desire to continuously learn and grow
Exceptional organizational skills with a focus on accuracy, urgency, and quality
Compensation for the role includes a competitive base salary $55,000 - $65,000 (dependent on years of experience, level of education obtained, as well as applicable skillset), and an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).
At Locality, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race, creed, color, religion, sex, gender, age, physical or mental disability, medical condition, sexual orientation, gender identity and/or expression, alienage or national origin, ancestry, citizenship status, marital status, military or veteran status, genetic information, or any other basis protected by federal, state, or local law.
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