Admissions & Marketing Director Castro County Nursing & Rehabilitation is seeking an experienced and motivated Admissions & Marketing Director to lead census growth through strategic outreach, relationship-building, and exceptional admissions coordination. This role is ideal for a results-driven professional who understands healthcare referrals, community engagement, and regulatory requirements. Key Responsibilities • Drive facility census growth by increasing inquiries, expanding referral sources, and identifying unmet niche marketing opportunities within the community. • Conduct external sales calls and outreach to hospitals, physicians, senior organizations, managed care partners, and other community stakeholders. • Build and maintain strong relationships with referral sources by effectively communicating bed availability, services, and clinical capabilities. • Professionally manage intake information from referral sources, residents, and families with accuracy, knowledge, and courtesy. • Collaborate closely with the Administrator, Director of Nursing (DON), and Facility Controller to ensure timely and appropriate admission decisions. • Coordinate and train in-house staff to serve as primary and backup resources for inquiries, tours, admissions, and admissions documentation. • Maintain working knowledge of federal and state regulations, including Medicare, Medicaid, and managed care reimbursement processes. • Track and analyze inquiry, admission, and census trends as part of Continuous Quality Improvement (CQI) initiatives. • Prepare and submit required reports, including: • Monthly Inquiry Summary Report • Daily inquiry logs and voicemail reports • Sales tracking reports for Regional Business Development Consultant, VP of Business Development, and Administrator • Maintain and update a database of medical professionals, community resources, and referral partners. • Stay informed of industry trends, legislative changes, and regulatory updates; communicate relevant information to facility leadership and staff. • Assist with the development of marketing materials, including brochures, advertisements, and press releases highlighting facility services. Qualifications & Requirements • Sales, marketing, or community relations experience preferred. • Healthcare experience strongly preferred; clinical background (RN, LVN, EMT, or similar) is a plus. • Previous healthcare community sales or referral development experience preferred. • Strong understanding of reimbursement programs and payer sources (Medicare, Medicaid, managed care). • Excellent presentation, communication, and organizational skills. • Ability to work independently; self-motivated, goal-oriented, and results-driven. • Willingness and ability to travel within the community and surrounding areas. • Proficient computer skills appropriate to the position. • Formal sales training, adult education, or team-building experience preferred. • Knowledge of advertising, collateral development, and marketing design is a plus. • Professional demeanor with the ability to build relationships at all organizational levels. • Reliable attendance, strong written and verbal communication skills, creativity, and confidence required. • Must be able to attend meetings, conduct presentations, and meet referral sources outside the facility. • Ability to perform essential job functions with or without reasonable accommodation. Castro County Nursing & Rehabilitation is an Equal Opportunity Employer