Overview Product marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. Cook Medical's MedSurg team is seeking a Product Marketing Manager 2 to develop and execute the go-to-market strategy for a newly launched device, Zenflow, aligned to the specialty's business goals and Cook's brand strategy. This is a downstream-weighted role centered on commercialization: launch execution, buyer journey marketing, and campaign management, including management of a third-party distribution partner's marketing and sales enablement. The role is HCP-focused at launch, with patient/DTC marketing expected to grow over time, making this a strong opportunity to build a product's commercial strategy from the ground up on a brand-new team. Candidates with pharma or PMA medical device backgrounds are especially encouraged to apply, given the promotional compliance and MLR review discipline this role requires. Responsibilities • Collaborate with senior specialty leadership to link and align priorities, projects, and plans within the specialty • Influence specialty business strategy and direction, with a focus on commercialization and downstream execution for a newly launched MedSurg device supporting prostate health • Align mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy, and brand perception improvement • Develop the go-to-market strategy in close collaboration with product management, sales, and global functions • Serve as the primary marketing point of contact for the product's third-party distribution partner, managing their marketing and sales enablement and ensuring brand and compliance consistency across the relationship • Develop value proposition, claims, and messaging in alignment with brand guidelines, tailored initially to HCP audiences • Ensure successful execution of the product's launch, with patient/DTC marketing expected to expand in scope over time • Understand and use customer personas and buyer journeys to develop marketing strategy and plans • Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance, including FDA promotional and MLR review standards • Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy • Establish objectives for campaigns and channels, including customer meetings and events • Provide measurable input to marketing and specialty processes, systems, and operational plans • Work independently to understand root causes for a variety of unique and difficult issues • Manage large, complex marketing initiatives of strategic importance involving cross-functional teams • Foster and maintain a workplace culture respectful and supportive of individual differences • Work and interact effectively and professionally with and for others throughout various levels of the global organization • Maintain company values, policies, and standards • Have effective oral and written communication skills Qualifications • Bachelor's degree required in marketing or business • 7-10 years of relevant experience in product marketing • Experience in developing effective marketing strategies and plans that drive business goals • Domestic travel will be required (minimum 20%) • Analytical and problem-solving skills with an operations mindset • Experience working with sales and marketing teams • Experience in brand management and product marketing • Experience managing or marketing through a distribution or channel partner is strongly preferred • Pharma marketing experience or medical device experience in a PMA (Premarket Approval) environment is preferred, along with FDA promotional compliance and MLR (Medical, Legal, Regulatory) review experience Physical Requirements • Ability to travel domestically and weekends as needed up to 50% • Work under general office environmental conditions