Territory Manager - Classic Division
Bronco Wine Company · broncowine.com
NapaOn-siteLead / Manager2–3 yrs
Subscribers got this job on 11 October 2026.
New jobs reach them at 8 am and 6 pm, 5 days before they open here. Get the next one first
The job in short
Wine territory sales representative calling on retailers and restaurants.
Details
- Found
- 15 d ago · posted 2026-10-07
- Location as listed
- Napa, CA, US
- Role
- Sales Representative
- Source
- The company’s own careers site
Full description
Company: Bronco Wine Company
Business: Classic Wines & Spirits of California
Reporting to: Department Manager
Travel Requirements: Field-based position with daily customer visits
FLSA Status: Exempt
Employment Category: Full-Time Regular
Pay Range: $50,003.20 to $50,353.60
Location: Remote/Field-Based Successful candidates will reside in San Francisco or within 30 minutes of the preferred territory.
Classic Wines & Spirits of California, part of the Bronco Wine Company family, is seeking a Territory Manager to support an assigned sales territory. This position is employed by Bronco Wine Company and supports its Classic Wines & Spirits of California business. The Territory Manager is responsible for developing and maintaining customer relationships, growing sales volume, increasing distribution, executing promotional programs, and achieving territory sales objectives. This role serves as the primary point of contact for assigned accounts and is responsible for managing territory performance through effective account planning, relationship development, merchandising execution, and new business opportunities.
Successful candidates will reside in San Francisco or within 30 minutes of the preferred territory.
Bronco Wine Company was founded in 1973. Our family-owned company remains committed to being vertically integrated from vineyard to table, crafting quality wines for every table while fostering stewardship of family, valued employees, respected partners, and future generations.
ESSENTIAL DUTIES:
• Understand and comply with all ISO 9001, HACCP, GMP, and company requirements, policies, and processes.
• Call on assigned accounts in a systematic manner as directed by management
• Develop and maintain strong relationships with key account personnel and decision-makers.
• Comply with Alcohol Beverage Control credit and collection requirements and maintain 30-day collection compliance.
• Maintain proper inventory levels to ensure adequate stock and minimize out-of-stock conditions.
• Place, maintain, and refresh current point-of-sale (POS) materials.
• Maintain adequate shelf space and secure optimal shelf, cold box, and display placements.
• Monitor retail pricing and communicate pricing irregularities and market conditions to customers and management.
• Secure wine-by-the-glass placements, wine list placements, and house wine placements where applicable.
• Complete and submit required sales reports, activity reports, and other documentation on a timely basis.
• Acknowledge and review monthly sales commission and quota information through company systems.
• Develop and execute promotional opportunities, feature placements, and advertising programs.
• Maintain accurate route books, presentation materials, customer records, and territory information.
• Maintain appropriate inventories of sales samples, POS materials, and promotional items.
• Safely lift, transport, move, and merchandise wine cases weighing up to 45 pounds, including building and removing displays.
• Utilize company technology, including handheld devices, email, mobile applications, and related systems to effectively manage territory activity and customer communications.
• Operate a motor vehicle safely while traveling throughout the assigned territory.
• Support special events, wine tastings, merchandising activities, route alignments, and other sales initiatives as needed.
• Identify opportunities to improve efficiencies, reduce costs, and strengthen territory performance.
• Communicate sales trends, promotions, special pricing, and portfolio initiatives to customers.
• Proactively communicate territory opportunities, challenges, competitive activity, and recommended solutions to management.
• Develop new business opportunities and solicit sales from both existing and prospective accounts.
• Present and place new products within assigned accounts.
• Maintain accurate and current account, route, and territory activity records.
• Maintain current collections and accounts receivable status for assigned customers.
• Achieve or exceed assigned territory sales goals, distribution objectives, and performance metrics.
• Maintain the highest level of customer service and professional rapport with all accounts.
• Collaborate with cross-functional teams to maintain exceptional service standards and support overall business objectives.
• Attend sales meetings, training sessions, and company functions as required.
• Perform other duties and special projects as assigned.
JOB REQUIREMENTS:
• High School Diploma, GED, 1-2 years related field experience, or combination of both education and experience.
• Must be at least 21 years of age.
• Valid driver's license required.
• Reliable transportation and acceptable automobile insurance required.
• 2-3 years of wine, spirits, beverage, or related sales experience preferred.
• Experience working with distributors, wholesalers, chain accounts, on-premise accounts, or beverage retailers preferred.
• Strong time management, organizational, and territory planning skills.
• Strong verbal and written communication skills.
• Must reside within or near the assigned territory.
• Ability to conduct a minimum of 6-7 customer visits per day and travel extensively throughout assigned territory.
• Ability to dedicate regular time to administrative responsibilities, reporting, account planning, and territory management.
• History of responsible alcohol use and fitness to be licensed, permitted, and/or certified by applicable regulatory agencies.
KNOWLEDGE, SKILLS & ABILITIES:
• Knowledge of wine, spirits, beer, and beverage industry products and sales channels preferred.
• Knowledge of winemaking, viticulture practices, and wholesale distribution systems preferred.
• Ability to work independently and achieve established sales objectives.
• Ability to build and maintain strong customer relationships.
• Ability to identify new business opportunities and grow assigned accounts.
• Ability to effectively use mobile technology, CRM tools, email, and Microsoft Office applications.
• Effective presentation, negotiation, and interpersonal communication skills.
• Ability to multitask, prioritize, and manage a territory with minimal supervision.
• Ability to communicate and collaborate effectively across all levels of the organization.
• Ability to analyze territory performance and respond to changing market conditions.
PHYSICAL REQUIREMENTS:
• Ability to lift, push, pull, and move up to 45 pounds with or without reasonable accommodation.
• Ability to build, move, and dismantle product displays and merchandising materials.
• Ability to sit for extended periods while driving throughout assigned territory.
• Ability to stand, walk, bend, reach, and perform repetitive movements throughout the workday.
• Ability to perform work using standard computer equipment, tablets, mobile devices, and related technology.
• Ability to enter and exit customer locations throughout the day.
WORK ENVIRONMENT:
• Field-based sales environment.
• Frequent travel throughout assigned territory.
• Work performed in retail, restaurant, hospitality, warehouse, office, and production environments.
• Ability to work in varying weather conditions and temperatures.
• Occasional evening or weekend work may be required to support customer events, tastings, meetings, and business needs.
PERSONAL PROTECTIVE EQUIPMENT REQUIRED:
• Safety cutter when cutting cardboard boxes and POS
• Side shield safety glasses, head/ear protection, high-visibility vest and proper footwear when in production facility.
WHAT WE OFFER At Bronco Wine Company, we understand that our success is driven by our talented, committed workforce. We value the contributions each employee makes to our achievements, and our aim is to offer a comprehensive benefits program that is competitive, helping us attract and retain top talent. Our Benefits are crafted to support the needs of our employees and their families, ensuring the package is simple to understand, easy to access, and affordable for all.
• Health Care Coverage including medical, dental, vision & prescription – eligible on date of hire for full-time employees
• Paid Vacation & Holidays
• 401(k) with Employer Match
• Employee Wine Discounts
• Life and AD&D
• Voluntary life and AD&D
• Group Short-Term Disability
• Group Long-Term Disability
• Voluntary Critical Illness
• Voluntary Accident & Injury
• Flexible Spending Accounts
• Employee Assistance Program
EEO STATEMENT: Bronco Wine Company is dedicated to fostering a diverse and inclusive workplace and takes pride in being an equal opportunity employer. All qualified candidates will be considered for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, genetic information, or any other characteristic safeguarded by law.
We are committed to cultivating an environment where every individual feels valued, respected, and empowered to reach their full potential.
Reasonable Accommodations: We will provide reasonable accommodations to assist individuals with disabilities in performing essential job functions. If you wish to apply for a position at Bronco Wine Company and require special assistance during the application process, or if you believe you do not meet the necessary qualifications for a posted position due to a protected disability and would like to discuss potential accommodations, please reach out to our Human Resources at [email protected] for further assistance or guidance.
Recruitment Agencies Bronco Wine Company does not accept unsolicited agency resumes. Bronco Wine Company is not responsible for any fees related to unsolicited resumes.
Sales Representative jobs in the United States · All Bronco Wine Company jobs