A highly critical and visible role that will oversee CONMED India strategy on driving General surgery product portfolio business. It requires collaboration with other members of the finance, supply chain & operations and service support teams. 1. Sales Management • Develop coverage roadmap for pan India specialist team • Identify, Develop & Monitor KPIs (i.e., lead pipeline, demo, RFPs etc.) and sales progress of the team • Managing sales team in order to maximize sales revenue and meet or exceed corporate set goals • Work closely with Demand Planning team to prepare for and overcome the associated challenges with new products. • Engage Non-clinical stakeholders to drive long term rate contracts 2. Professional Education and Customer relationship • Develop key opinion leaders in the region and make engagement plan with them. • Maintain optimum call cycles to build customer relationships. • Proactively identify Professional Education needs to develop the awareness level among customers • Strong marketing communication with both internal and external stakeholders 3. Product and Market knowledge • Expert knowledge of product's features & application through practical experience, training programs, and learning from key end-users • Analyse market trends, identify threats and opportunities and recommend and implement strategies and plans to address them • Thorough knowledge of customer's support for competitive products and services and develop plans to differentiate • Has detailed knowledge of sales process and expert selling skills to make effective sales call, to teach others, and to improve on current process Capital Business • Assess portfolio market size using association databases, surgery volumes, KOL & industry insights • New Business opportunity evaluation for markets/products: Assess right GTM models using competitive presence, source of volume, service cost, segment positioning • Partnering (B2B): Market assessment, company profiling for new distributors leads, proposals, terms of trade, legal agreement, follow-up’s • Drive supply and inventory plans aligned with Business plans to achieve the targets. • Work closely with Demand Planning team to prepare for and overcome the associated challenges with new products. Tender Operations • Develop & lead Government business for the organization. • Identify & develop extensive network of Institutional Dealers, Mktg. Associates & Service providers • Developing relationships with key decision makers, surgeons, HODs for business development • Develops specific tender plans and long-term sales pipeline to increase company's market share Export Operations • Achieve Export sales budget as per category & country plan • To plan, design, develop and implement different educational activities by researching the customer's needs and requirements • To ensure that all the sales and marketing activities are carried out within the agreed budgets, volume, sales, and within the given time scales • To take initiative and efforts to develop constructive and effective solutions to any issues that slow down or hamper the export procedures and activities • To constantly review distributor's performance on sales, inventory and secondary off-takes and monitor their work plan • Engage Non-clinical stakeholders to drive long term rate contracts Leadership • Lead by example by showing the “how” to achieve the result • Strengthen team connect & build competencies for growth and advancements • Focused effort to achieve high levels of performance in knowledge tests and competency assessments related to training • Address potential problems and suggest prompt solutions • Corporate Ethics • Maintain a responsible and ethical approach while actively pursuing business outcomes • Relationship with customers based on high ethical standards