Key Responsibilities • Develop and execute the overall SEO strategy • Manage On-Page and Off-Page SEO activities. • Conduct keyword research and identify high-potential keywords related to SIPs, investments, wealth creation, and personal finance. • Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal linking, and overall content structure. • Plan and execute high-quality link-building and backlink strategies. • Manage guest posting and outreach activities to build relevant backlinks. • Identify and manage paid backlink opportunities while ensuring quality and relevance. • Work on AEO (Answer Engine Optimization) to improve visibility in AI-generated and answer-based search results. • Work on GEO (Generative Engine Optimization) and adapt SEO strategies for AI/search experiences. • Manage ASO (App Store Optimization) for the mobile application. • Monitor competitors and identify new SEO opportunities. • Regularly analyze Google Search Console, Google Analytics and other SEO tools. • Track keyword rankings, organic traffic, backlinks, conversions and other SEO KPIs. • Identify technical SEO issues and coordinate with the development team for resolution. • Manage SEO requirements for the WordPress website. • Coordinate with the content, SMM and design teams for SEO-driven content and creatives. • Prepare regular SEO reports and provide actionable insights to management. Mandatory Skills • 5+ years of hands-on SEO experience. • Strong knowledge of On-Page SEO. • Strong knowledge of Off-Page SEO. • Experience with AEO and GEO. • Experience with ASO. • Strong knowledge of backlink building and outreach. • Experience with guest posting. • Knowledge of paid backlink strategies and backlink quality evaluation. • Good understanding of WordPress. • Strong keyword research and competitor analysis skills. • Knowledge of Google Search Console and Google Analytics. • Good communication and coordination skills. • Ability to independently manage the complete SEO function.