• Manage and grow Instagram as the primary platform, with TikTok as a secondary platform • Edit existing raw videos and graphics into reels and short-form content • Build and maintain a monthly content calendar for client review and approval, especially during the first few months • Schedule and publish posts consistently and on time • Manage boosted posts and optimize content around platform algorithms for reach and engagement • Monitor and respond to direct messages and inbound inquiries, qualifying leads from information-seekers to likely buyers • Create educational content that introduces tourists to yacht charters and guides them toward booking • Help establish organized systems and workflows for social media operations • Learn and maintain consistent company branding and imaging across all content