Brand Director – EverWealth Location - Chennai/Mumbai About AssetPlus AssetPlus is building India's wealth management infrastructure: technology that brings human financial advice to investors at scale. Founded in Chennai in 2016, we power more than 20,000 mutual fund distributors who serve over 2 lakh investors and more than ₹10,000 Cr in assets. We are backed by Nexus Venture Partners, Eight Roads Ventures and Rainmatter by Zerodha, who put ₹175 Cr behind us in January 2026 to build what comes next. EverWealth is what comes next. It is our new brand for NRIs in the GCC who want to build wealth in India. It starts as a blank page, with no legacy identity and no inherited playbook. As its Brand Director, you will decide how it looks, how it sounds and how it earns trust across several markets. The Role We are looking for a brand builder who has taken a brand from zero to a name people trust, and who wants to do it again on a bigger, more complex stage. You will be the founding brand leader of EverWealth. You will shape its identity, launch its website and social presence, build its credibility through PR, and grow it organically across the UAE and the wider GCC. This is not a brand management role. It is a brand-building role. You will work directly with AssetPlus's senior leadership, lead a content and design team along with agency partners, and own the EverWealth brand budget with the freedom to experiment. What You Will Own • Brand foundation: take the EverWealth identity and guidelines and turn them into a working brand architecture and playbook. • Organic growth: own EverWealth's organic reach across the website, social media, content and PR. • Website and social: lead the launch and growth of the new EverWealth website and social channels. • PR and credibility: build trust and thought leadership in markets where credibility comes before business. • Multi-market messaging: adapt the brand for the UAE and the wider GCC, keeping it sharp, premium and consistent. • Team and agencies: lead the content and design team and manage creative, PR and digital agencies. • Budget and measurement: own the brand budget and track brand health against business outcomes. What We Are Looking For Must-haves • 10+ years in brand management or brand strategy. • Has built a brand from the ground up across website, social media and PR, and can show the work. • A portfolio of integrated campaigns. • Has led design and content teams, managed agencies and owned a budget. • Has built brand architecture, guidelines and playbooks. • Measures brand with data and links it to business metrics. Strongly preferred • Background in wealth management, fintech, BFSI or consumer brands. • 0-to-1 brand building experience. • PR and thought leadership. • Reputation and crisis management. • Experience with GCC or NRI audiences, or with brands across several markets. • A real interest in financial inclusion and investor education. The Context You Are Walking Into EverWealth is a green field. Its identity is being framed now, and its social presence and a brand-new website are about to launch. You will arrive at the moment the brand is born. What it offers: mutual funds at the core, with SIF, PMS and AIF for more sophisticated portfolios, and a savings suite of NPS and corporate FDs. Who it is for: NRIs across the GCC, from first-time investors moving beyond FDs, to active investors who want a partner rather than a portal, to experienced investors who want to delegate, to those planning for retirement. The challenge: NRIs in the GCC have many places to put their money, and are tired of cold calls from people selling them things. EverWealth has to be the opposite: premium, trustworthy and locally present. In markets without a strong advisory culture, credibility comes before business. The brand we want: quiet confidence, not hype. Clean and premium. Local presence over long-distance selling. Proof and patience over promises. Why Join Us • Green field: build a B2C advisory brand for NRIs from scratch. • Growth: huge growth potential for the brand, and for its team and resources with it. • Multiple markets: work across the UAE and the wider GCC, a challenge very few organisations can offer. • Backing: a well-funded, ambitious set-up that wants to grow. • Freedom: room to experiment and shape the brand your way.