Role: Lead - Sports. Location: Mumbai/Bangalore Experience: 2-5 Years Who we are At The Whole Truth, our mission is to ‘re-build the world’s trust in its food’. We believe consumers have lost trust in big-food companies because they’ve been selling half-truths for ages. We believe the only way to remedy this is for someone to stand up and speak the whole truth. Warts n’all. Oh and you also get a bunch of fairly nice people to work with. If you want an in-depth look at our culture (as you must), please read this https://www.linkedin.com/feed/update/urn:li:activity:6903960325306007552/ Nothing explains ‘who we are’ better than this What we do We are India’s first (and perhaps only) 100% Clean Label food company. What that means is we make food so clean, (only) we can declare each ingredient proudly upfront. #nothingtohide. Role Overview: We are seeking a dynamic and results-oriented Sports Business Development Manager to expand our market presence and drive growth within the sports industry. The ideal candidate will be passionate about sports, possess strong relationship-building skills, and have a proven track record in business development. Key Responsibilities: • Strategic Partnerships: Identify and cultivate relationships with key stakeholders in the sports industry, including: • National and state-level sports federations and teams • Private sports clubs • Sports training academies • Sporting goods manufacturers • Sports nutritionists and physiotherapists • Semi-professional and hobby sports clubs • Inter-college sports organizations • Business Development: • Develop and implement effective business development strategies to secure partnerships and drive sales. • Negotiate favorable contracts and agreements with potential clients. • Collaborate with marketing and sales teams to develop targeted marketing campaigns and promotions. • Organize and participate in industry events, conferences, and exhibitions. • Product Promotion: • Position our products as essential tools for athletes and sports organizations. • Develop and execute innovative product demonstrations and trials. • Offer incentives and discounts to encourage product adoption and usage. • Monitor market trends and competitor activities to identify new opportunities. Required Skills and Qualifications: Must have : • Proven track record in sports business development or sales • Excellent communication and interpersonal skills. • Strong understanding of the sports industry, including trends, challenges, and opportunities. Good to have: • Ability to build and maintain strong relationships with key stakeholders. • Self-motivated and results-oriented. If you are passionate about Sports & Nutrition and eager to contribute to our growth, we encourage you to apply