Job Title: Technical Programmatic Ads Specialist Location: Chandigarh, India Department: IT/Technology Reports To: Director of Technology Job Type: Full-Time About Us: Tru is a leading technology company specializing in innovative digital advertising solutions. Our Seller Side Platform (SSP) empowers publishers to maximize their ad revenue through efficient programmatic advertising. We are looking for a talented Programmatic Ads Specialist to join our team and drive our SSP's success. Job Summary: The Programmatic Ads Specialist will be responsible for managing and optimizing the performance of our Seller Side Platform. This role requires a deep understanding of programmatic advertising, ad exchanges, and real-time bidding (RTB). The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with various teams to achieve revenue goals. Job Location and Address: This requirement is Full Time and working from the office only. No Hybrid or Remote. The Incumbent is required to work in the following location: • Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071 Key Responsibilities: • SSP Management: Oversee the daily operations of the Seller Side Platform, ensuring smooth functioning and optimal performance. • Ad Inventory Optimization: Analyze ad inventory and implement strategies to maximize yield and fill rates for publishers. • Campaign Setup & Management: Set up, manage, and optimize programmatic ad campaigns, including PMP deals, open auctions, and direct deals. • Data Analysis: Monitor key performance metrics and conduct thorough data analysis to identify trends, issues, and opportunities for improvement. • Reporting: Generate regular reports on ad performance, revenue, and key insights for internal teams and external stakeholders. • Collaboration: Work closely with the sales, marketing, and technical teams to align strategies and drive revenue growth. • Troubleshooting: Identify and resolve issues related to ad delivery, discrepancies, and other technical challenges. • Market Research: Stay updated with industry trends, emerging technologies, and best practices in programmatic advertising. Qualifications: • Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field. • Experience: 5+ years of experience in programmatic advertising, preferably within an SSP environment. • Technical Skills: Proficiency with SSP platforms, ad exchanges, DSPs, and RTB processes. Experience with Google Ad Manager, OpenX, or similar platforms is a plus. • Analytical Skills: Strong analytical and problem-solving abilities with a data-driven mindset. • Communication: Excellent verbal and written communication skills with the ability to present complex information clearly. • Collaboration: Proven ability to work collaboratively in a cross-functional team environment. • Detail-Oriented: High attention to detail with the ability to manage multiple tasks and projects simultaneously • Certifications: Relevant certifications such as Google Ad Manager Certification, IAB Digital Media Sales Certification, or similar. • Programming Knowledge: Basic understanding of HTML, JavaScript, and SQL for troubleshooting and custom solutions. Benefits: • Competitive salary and performance-based bonuses. • Comprehensive health, dental, and vision insurance. • Flexible working hours and remote work options. • Professional development opportunities and continuous learning. • Collaborative and inclusive company culture.