If you obsess over why people stop scrolling, understand the power of a great hook, and see AI as a creative superpower - this role is for you. You’ll own the complete creative engine: Concept → Hook → Script → AI Production → Edit → QC → Data → Iterate What you’ll own • Develop high-impact concepts, hooks and scripts for Meta performance ads. • Create AI-generated ads end-to-end — visuals, characters, scenes, voice, SFX, music and final edits. • Lead a team of 3–5 editors, setting creative direction and maintaining speed, consistency and quality. • Turn ideas into short-form stories that feel like content, not ads. • Own final creative QC before launch. • Analyse CTR, CPI/CPA, CPM, installs and scaling data to understand what wins. • Turn performance insights into the next wave of creative concepts and tests. What we’re looking for • Strong instinct for storytelling, consumer psychology and short-form content. • Hands-on experience with AI video, image and voice generation tools. • Ability to translate data into clear creative decisions. • Proven eye for hooks, pacing, editing and retention. • Comfortable leading editors and giving sharp, actionable creative feedback. • High ownership, fast execution and zero ego about killing what doesn’t work.