Job Title Branch Sales Manager Business Unit Retail Branch Banking (RBB) Reporting To Branch Head Job Function and Role Type Sales, Individual Contributor, Moderate/Extensive Travel Version No 1.0 Job Purpose Facilitate acquisition of new current account customers and ensure activation and value build-up in their portfolios. Focus on cross-sell of business and personal banking products to enhance customer wallet share. Key Responsibilities Acquisition and Value Build Up Achieve new acquisition value and number plan for retail current accounts. Enhance overall value from the portfolio of customers handled. Portfolio Management Monitor portfolio health, activation, and AQB maintenance. Engage customers through visits and resolve queries proactively. Control attrition by monitoring balances. Product and Market Penetration Adopt profile-based selling for cross-sell of products/services. Acquire new liability customers through portfolio referrals. Conduct catchment activities for lead generation and market penetration. Customer Engagement Act on central triggers for value build-up and cross-sell. Monitor portfolio as per Branch Sales Process. Product Customisation Collaborate with the product team to ensure right product fitment. Provide inputs on competition benchmarking and product features. Customise accounts to meet client requirements. Operations Ensure forms are filled accurately and processed within TAT. Education: Graduate, preferably with post-graduation in a relevant field. Certifications: NISM V-A Certification, IRDA Certification, NCFM Certification (Optional). Key Competencies Relationship management, presentation skills, communication, influencing skills, banking product knowledge. Major Stakeholders Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.