Develops strategic plans to drive and transform the business across demand, supply, products and platforms and influences prioritization of initiatives within these areas. Leads workstreams across opportunity identification and sizing, demand strategy, demand profiling, and business requirements documentation. Works with cross-functional teams to ensure business and demand plans are comprehensive and rationalized across all planning dimensions from channels to touchpoints solutioning. Leverages insights across voice of field and stakeholder input to develop recommendations and provide thought leadership around potential growth opportunities. Communicates and advocates plans to business leaders and conveys viewpoints through written documents (e.g., memos, perspectives, business requirements docs) and influence models (e.g., meetings, presentations). Delivers recommendations and implications to stakeholders to facilitate discussions and decision making. Partners across Product, Engineering, Operations, and Business teams to ensure alignment. Bachelor's Degree in Computer Science, Engineering, Data Science, Math, Business, or related field AND 6+ years experience in engineering, product/technical program management, data analysis, or product development Master's Degree in Computer Science, Engineering, Data Science, Math, Business, or related field AND 8+ years experience in engineering, product/technical program management, data analysis, or product development OR Bachelor's Degree in Computer Science, Engineering, Data Science, Math, Business, or related field AND 12+ years experience in engineering, product/technical program management, data analysis, or product development OR equivalent experience. 4+ years of experience managing cross-functional and/or cross-team projects. 2+ year(s) of experience with the digital advertising environment, and a clear understanding of the digital media planning and buying process. Demonstrated ability to synthesize complex business, customer and product inputs into clear strategic recommendations, prioritization frameworks and actionable plans. Exceptional written and communications skills, with the ability to create executive-ready narratives, business cases, strategy memos, and cross-functional communications that simplify complex topics and drive alignment. Solid analytical and modeling skills, including experience using data to evaluate business opportunities, forecast impact, build scenario analyses, and support strategic decision-making.