Lead creative development and concepting for integrated marketing campaigns and social- and creator-adjacent work. Develop campaign ideas, creative platforms, and storytelling approaches that can scale across channels and formats. Translate audience insights, business priorities, and cultural trends into compelling creative solutions. Partner with creative strategy, brand, social, creator, and product marketing teams to deliver cohesive campaign experiences. Contribute to campaign architecture and help define creative approaches that support business objectives. Provide creative direction and feedback throughout concept development and execution. Manage and mentor a team of creatives, including writers and art directors. Partner with internal production teams and external agencies to ensure work is delivered with high creative standards. Support agency relationships and contribute to the development and delivery of integrated campaign work. Champion innovative creative approaches, including the use of AI-enabled tools and workflows. Bachelor's Degree or Certificate in Design, Fine Arts, Human Computer Interaction, Visual Communications or related art field AND 8+ years experience in art design or a related art field working on computer games or entertainment OR equivalent experience. 5+ years people management experience (e.g., serving as a Lead Artist, Art Manager, Creative Director, etc.). 6+ years of experience in creative leadership, integrated marketing, advertising, or related creative disciplines. 4+ years of people management experience. Experience developing integrated campaign concepts and creative programs. Experience leading work across multiple channels, including digital, social, and brand marketing. Strong collaboration and stakeholder management skills. Experience working with agencies and external creative partners. Ability to translate complex products, services, or technologies into clear and engaging stories. Ability to balance strategic thinking with hands-on creative development. Experience leveraging AI and modern creative tools. Portfolio demonstrating conceptual thinking and integrated creative leadership.