Key responsibilities • Responsible for achievement of allocated budget • Map the market and maintain a market intelligence of customers in the region. • Maintain book of business as agreed • Work on Integrated Solutions for Customers • Develop a prioritized target customer list and focus sales effort to penetrate and grow the target customers • Ensure 100% CRM adoption and maintain pipeline as per budget • Add new customers as agreed. • Focus on DSO and collections • Carryout MBR/QBRs for critical customers • Develop strong understanding of the business of Critical customers to aid customer retention. • Ensure effective communication with Pricing and Operations teams on any opportunities, challenges, and alternative options for improved pricing strategies. • Network with internal Business units on information sharing and identifying fresh opportunities for the division.