Generate new business opportunities for service contracts, AMC/CMC, repairs, and maintenance services. • Identify potential customers and develop new accounts through calls, visits, references, and leads. • Maintain and strengthen relationships with existing customers. • Maintain and strengthen relationships with Partner. • Prepare and share quotations, proposals, and commercial offers with customers. • Follow up on quotations and negotiate pricing and commercial terms to close sales. • Achieve monthly, quarterly, and annual service sales targets. • Coordinate with service/technical teams to ensure smooth execution of customer requirements. • Renew existing AMCs and identify opportunities for upselling and cross-selling additional services. • AMC Conversion for out of warranty contracts in WCR Category to improve business growth. • Timely Conversion of WCR cases. • Maintain accurate records of customer interactions, leads, quotations, orders, and sales pipeline. • Monitor market trends and competitor activities. • Ensure timely collection/payment follow-up from customers where required. • Handle customer queries and coordinate for resolution to maintain customer satisfaction. • Prepare regular sales reports and provide updates to management. KEY SKILLS • Sales and negotiation skills • Customer relationship management • Lead generation and conversion • Communication and presentation skills • Follow-up and relationship-building • Commercial and quotation knowledge • Target-oriented approach