1. Manage end-to-end procurement of S&M indirect categories for Central Region which includes: • BTL activities and branding materials • Dealer / retailer engagement activities • Events, exhibitions and promotional activities • Gifts, merchandise and promotional items • Printing and point-of-sale materials • Outdoor advertising / OOH requirements • MICE, dealer meets and travel-related requirements • Digital / activation-related services, wherever applicable • Other S&M indirect requirements as assigned • Understand business requirements and develop appropriate RFQ / RFP / BoQ and sourcing strategies. • Drive competitive sourcing through e-RFQ / e-Auction / negotiations, wherever applicable. • Conduct commercial negotiations and achieve competitive pricing, optimum payment terms and other favourable commercial conditions. • Develop and maintain a competitive regional vendor ecosystem across Central Region • Conduct market / rate benchmarking and identify cost-saving, consolidation and standardisation opportunities. • Coordinate with Sales & Marketing, Finance and other stakeholders for timely closure of requirements. • Ensure adherence to procurement policies, DOA/SOD, SAP/Ariba processes and documentation requirements. • Develop / manage ARC, rate contracts and standard rate cards for recurring requirements, wherever applicable. • Monitor vendor performance relating to quality, delivery, responsiveness and commercial compliance. • Prepare procurement MIS and provide regular updates on sourcing status, savings, pending requirements and key procurement initiatives.