AM / PAM CASA JD • CASA Acquisition: Source New-To-Bank (NTB) Current and Savings Accounts adhering to quality, segment, and balance-criteria mix. [1, 2] • Catchment Mapping: Work with branch managers to map local catchments, run corporate/residential campaigns, and generate customer referrals. [1, 2] • Digital Onboarding: Guide and activate customers on mobile banking, net banking, and digital payment platforms. [1] • Cross-Selling: Drive revenue throu Achieve business objectives for Retail Liabilities Sales at the branch level, focusing on value, volume, and channel productivity. Source and onboard high-value Current Account customers and their family banking relationships. Drive revenue through cross-selling of third-party products such as insurance and investment solutions. Promote and penetrate business banking products like CMS, POS, and Beat services to CA customers. Acquire new customers through personal efforts and acquisition channels. Coordinate with internal teams including credit, legal, operations, and product to ensure smooth onboarding and servicing. Maintain strong relationships with customers to ensure long-term engagement and satisfaction.