Job Designation: Marketing Executive Job Summary: NMIMS is looking for a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, manage affiliate and influencer partnerships, and coordinate with performance and creative agencies for program admissions. Designation Marketing Executive Department Marketing & PR Location Mumbai Reporting to Director Marketing Key Responsibilities • Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets. • Analytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions. • Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion. • Affiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners. • Influencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions. • Agency Coordination: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery. Educational Qualifications • Bachelor’s or Master’s degree in Marketing, Communications, or related field. Professional Experience • Minimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry. Skills and Competencies • Proven expertise in Google Ads and Meta Ads Manager (certifications a plus). • Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools. • Working knowledge of CRM/marketing automation tools (e.g., Salesforce) • Experience managing affiliate marketing programs and partnerships. • Familiarity with influencer marketing platforms and campaign management. • Basic understanding of SEO and landing page optimization principles. • Excellent stakeholder management skills — comfortable coordinating with multiple agencies and internal teams simultaneously. • Strong communication skills, both written and verbal. • Ability to manage multiple campaigns/priorities in a fast-paced environment.