Summary Mapfre is seeking a Director, Digital Acquisition to own and elevate the end-to-end customer acquisition journey across our Personal Lines portfolio. This high-impact role is responsible for driving growth by optimizing every stage of the funnel- from lead generation through quote to bind- while balancing conversion performance, customer experience, and profitability. You will shape the digital acquisition strategy by leveraging data, AI-powered insights, experimentation frameworks, and cross-functional leadership. This is a unique opportunity for a strategic, hands-on leader to transform how customers engage, quote, and purchase insurance in a dynamic, innovation-driven environment. What You’ll Do Own & Transform the Acquisition Funnel • Lead the end-to-end acquisition funnel, including leads, quote experience, and bind conversion • Define and execute a funnel optimization strategy aligned with growth and profitability objectives • Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities • Establish and manage KPIs, performance metrics, and optimization frameworks Reimagine the Quote Experience • Design and continuously improve a best-in-class digital quote experience • Identify friction points and streamline the customer journey across touchpoints • Use AI-powered personalization to tailor quote pathways and enhance user engagement Drive Experimentation & Data-Led Decisions • Lead A/B testing and experimentation programs to continuously improve performance • Utilize AI tools to accelerate testing cycles and predict outcomes • Translate analytical insights into clear, prioritized actions that drive measurable impact Advance AI & Analytics Capabilities • Champion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performance • Partner with Data Science teams to deploy predictive models for conversion optimization and fraud detection • Enable dynamic content optimization and advanced customer segmentation • Ensure AI usage is responsible, ethical, and compliant within insurance regulatory standards Collaborate Across the Business • Serve as a key integrator across Product, Pricing, IT, State Management, and Data & Analytics • Ensure alignment with underwriting strategy, profitability goals, and digital transformation priorities Protect the Funnel with Fraud & Risk Controls • Own and evolve the fraud prevention strategy across leads and quotes • Implement AI-driven fraud detection tools and predictive risk models to safeguard business performance Measure, Report & Optimize Performance • Develop and manage dashboards, reporting tools, and performance insights • Monitor funnel health and deliver actionable insights to senior leadership What You’ll Bring • 7+ years of experience in insurance, digital acquisition, or funnel optimization • Demonstrated success optimizing end-to-end customer acquisition journeys • Experience leveraging AI, predictive analytics, or automation tools in a business context • Strong understanding of insurance quoting processes and underwriting principles • Deep experience with A/B testing, experimentation frameworks, and data-driven optimization • Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization • Strategic thinker with the ability to translate vision into execution • Proven ability to influence and align cross-functional stakeholders • Strong analytical, problem-solving, and communication skills • Passion for delivering customer-centric, innovative digital experiences Why Mapfre? As a global insurance leader with a strong local presence, we offer more than a job- we provide a purpose-driven career where your growth, well-being, and impact truly matter. Purpose & Culture: Join a company built on trust, collaboration, and inclusion. Our values guide everything we do, creating a workplace where people feel respected and empowered. Comprehensive Benefits: Enjoy competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts. Career Growth: Advance your skills through tuition reimbursement, leadership programs, and internal mobility opportunities. Your development is our priority. Social Responsibility: Contribute to meaningful initiatives through Fundación Mapfre, supporting communities and sustainability worldwide. Pay Philosophy: The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role. Salary Range $150,000 - $185,000 If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the Mapfre Insurance Talent Acquisition team at [email protected]. We are proud to be an equal opportunity employer.