Level / Grade EX Job Role/ Function Brands - CMU Designation Mgr (Content & Social Meda – CMU) Educational Qualification Necessary: Graduate Necessary: MBA/ Degree in Media Communication Experience Minimum: 3 yrs Maximum 5 yrs Industry Specifications: FMCG/Auto/Consumer Durables- Media Agency or Corporate Preferred Exposure: • 3-5 years’ experience in social media, content or digital brand roles. • Proven portfolio of content-led brand building • Strong storytelling instinct — visual, written and conceptual. • Should be an ‘ideas’ person • Deep understanding of youth culture, creator ecosystems and digital trends. • Comfortable on shoots, rides, events and community meets. • Good understanding of social media tools and analytics • Passion for motorcycles is a big plus Reporting Report to (Designation) No. of Reportees Direct Reporting Category Manager Indirect Reporting (if any) NA NA Job Responsibilities • Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms. • Create content calendars that balance brand storytelling, product highlights, community culture, and real-world riding experiences. • Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes. • Manage creators, photographers, filmmakers, agencies and internal stakeholders. • Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team. • Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement. • Spot cultural trends early and translate them into relevant content ideas. • Own social media budgets and content production timelines. Stakeholders • Internal: Sales team, Brands Teams • External: Agencies Competencies Technical/ Functional: Behavioural: • Align and motivate team for high performance • Collaborate across all interfaces • Uphold values; inculcate a culture of excellence • Generate ideas; solve problems creatively. • Champion improvements and positive change. • Develop and engage people. • Liasoning with all stakeholders specially sales team