Role Purpose Bajaj Auto is looking for a commercially minded, culturally fluent leader to own the European business end-to-end — sales performance, dealer network health, and brand positioning across the region's most important premium motorcycle markets. This is a mid to senior, hands-on regional leadership role for someone equally comfortable in a dealer showroom in Barcelona, a distributor negotiation in Milan, or a brand strategy session in Paris — someone who treats each market's cultural and commercial differences as a lever, not a complication. Key Responsibilities International Sales Strategy & Market Development • Develop and execute the sales strategy for Europe, with Spain, France and Italy as core markets. • Identify new market opportunities and drive business growth across assigned territories. • Build market-specific plans grounded in customer behaviour, product positioning competitive dynamics and regional nuances. Agency & Distributor Business Guidance • Manage and direct regional agencies for PR, brand and activations, ensuring consistent execution against brand strategy. • Guide distributors across Western and Southern Europe on business process and operating standards and collaborate with them on growth planning. Dealer & Partner Management • Build and manage relationships with dealers, distributors and business partners across the region. • Drive dealer performance through structured engagement, joint sales planning and market activation. • Ensure dealer and partner activity stays aligned with brand standards and the intended customer experience. Brand Positioning & Market Understanding • Partner closely with brand and marketing teams to reinforce premium positioning across markets. • Understand rider motivations and lifestyle segments, which differ meaningfully between Southern and Western Europe. • Translate brand philosophy into market-specific sales opportunities, including differentiated propositions such as touring versus travel use cases. Competitive & Market Intelligence • Track competitor activity, pricing strategy, customer trends and market developments across territories. • Turn intelligence into actionable input for product positioning and sales execution. Customer & Community Engagement • Build a deeper understanding of premium motorcycle riders and enthusiast communities in each market. • Support initiatives — rides, events, ambassador programmes — that build brand affinity and loyalty. Performance Management & Reporting • Own sales performance, market share, dealer productivity and business KPIs for the region. • Report regularly to global leadership with clear, data-backed insight. • Drive continuous improvement based on market feedback and performance data. Key Competencies Technical / Functional • Strong understanding of brand management and digital marketing. • Ability to shape and execute brand positioning strategy, including differentiating consumer experiences • Good analytical skills • Ability to read market nuances across countries and adapt sales strategy accordingly. • Strong commercial acumen, with a track record in sales growth, market expansion and customer insight. • Understanding of premium customer behaviour and lifestyle segments. Qualifications, Experience & Practical Requirements • 8–12 years of relevant experience with mix over any two Sales, Brand, digital marketing, Channel development, CXP • Cross-functional experience across Product Planning, Marketing and Sales is strongly preferred. • Bachelor’s degree in business, Marketing or a related field with MBA or equivalent advanced qualification preferred.