#WeAreParamount on a mission to unleash the power of content… you in? We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture. Overview: As the Senior Director, Paid Media Performance, you will develop strategic recommendations and own performance for paid user acquisition of paid media across search, social and programmatic channels, as well as programmatic/DSP investment for the full Paramount+ title portfolio. You will help shape the vision, in partnership with senior leadership, for how paid media drives efficient, scalable subscriber and engagement growth. Directing multiple large campaigns across genres and translating business goals into channel strategy, audience approach, and measurable performance targets. You will lead and develop a team of paid media specialists across search, social and programmatic disciplines, while also managing media partner relationships and multi-million dollar media budgets across channels. This is a senior leadership role accountable for results across multiple campaigns, channels, and disciplines. Requiring solid people leadership, sound judgment on decisions that carry real business risk, and the ability to drive priorities and influence direction across the organization. This is an on-site position, based at our New York City office. Responsibilities include but not limited to: • Develop and execute the paid media acquisition strategy across paid search, social (Meta, TikTok, Pinterest, Snapchat, Reddit) and programmatic/DSP channels (e.g., DV360, Yahoo DSP, Amazon DSP, Samsung DSP), aligning channel and audience approach to the business goals across all genres. • Own CPA and efficiency targets across the portfolio and across channels (e.g., sports, drama, reality, and service titles), continually optimizing tactics, media mix, and audience targeting to scale acquisition cost-effectively. • Lead development of audience targeting and consolidation strategy across search, social and programmatic, including genre-level segmentation and cross-platform/cross-channel audience consolidation, to improve scale and efficiency.