Brand Manager
Perfetti Van Melle · perfettivanmelle.com
Garin LaLead / Manager
The job in short
Manage brand strategy and campaigns.
Marketing
Details
- Found
- 14 d ago · posted 2026-09-23
- Location as listed
- Garin La, LA, NG
- Role
- Marketing Manager
- Source
- The company’s own careers site
Full description
WHAT YOU WILL DO
• Drive the implementation of the marketing strategy for the company in line with objectives
• With the Support the Category Manager, prepare the Annual Country & Brand Plans for the Marketing Function.
• Lead responsibility for brand management and corporate identity including portfolio management, product renovation and reengineering.
• Monitor brand profitability & propose corrective measures to meet the profitability goals incl price increase, product renovation etc.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions
• Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action with regular field visits and close collaboration with the Sales Team.
• Drive innovation agenda based on changing consumer trends & agreed long-term plans, with a close collaboration with P&T and Global Brand Team.
• Work closely with design agencies and assisting with new product launches
• Manage accurately the invoicing/PO process
OUR PERFECT CANDIDATE
• Sound knowledge of Nigerian media landscape and consumers.
• Experience of having developed new & effective communication materials including TV copies.
• Able to collaborate efficiently with internal and external teams.
• Good communication skills, both written and orally.
• Experience working with & successfully managing 3rd party agencies / strategic partners.
• Budgetary & cost control management.
• Competitive intelligence & insights.
• Strong Multi project Project Management skills and experience.
• Good experience in driving new product developments .
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