## About the role We're hiring a **Senior Digital Marketing Executive** to own multi-channel strategy for 5–8 ATIL client accounts. You'll lead Meta, Google, and LinkedIn ad strategy, drive SEO + funnel performance, optimise ROAS across channels, and mentor 2–3 junior executives. This is a leadership role for someone who has 3+ years running campaigns and is ready to own outcomes — not just execute. ## Key responsibilities ### Strategy + multi-channel execution - Own the test roadmap, campaign architecture, and creative direction for each assigned client - Lead Meta Ads strategy — advanced audiences (custom + lookalikes), CAPI integration, Advantage+ campaigns, full-funnel structure - Lead Google Ads strategy — Search + Shopping + PMax + YouTube. Bid strategies, audience signals, asset group optimisation - Lead LinkedIn Ads — particularly for B2B clients. Lead Gen Forms, ABM targeting, sponsored content + thought leadership ### Funnel + SEO performance - Full-funnel responsibility from search demand capture through landing page conversion to retargeting - Coordinate with SEO Strategist on organic content roadmap - Conversion rate optimisation — A/B test 3+ hypotheses per client per month - Set + protect CAC, CPL, ROAS targets ### Multi-channel ROAS optimisation - Attribution modelling — last-click, position-based, data-driven; reconcile across Meta, Google, GA4, Amazon - Budget allocation between channels — weekly tuning based on incrementality signals - Cross-channel reporting that tells the unified story to clients ### Mentorship + reporting - 2–3 direct reports (junior digital marketing executives) - Weekly 1:1s focused on skill development - Quarterly performance reviews + coaching - Present results in monthly client meetings + quarterly business reviews ### Client management - Lead 4–6 client calls per week — strategy meetings, performance reviews, escalations - Build trust with founders/CMOs through clarity in numbers and execution - Coordinate with our Amazon team for clients with marketplace + own-site presence ## Requirements - **3+ years** digital marketing experience, ideally agency-side with multiple concurrent clients - Strong portfolio — campaigns you owned with at least ₹3 lakh/month spend per client - LinkedIn Ads experience (a differentiator in the Indian B2B/D2C market) - Demonstrable ROAS improvements — before/after metrics, what you changed, why - People management exposure — even 1 direct report counts - Comfortable presenting to founders, marketing heads, and CMOs - Strong written + verbal communication ## Nice to have - Experience with marketing mix modelling (MMM) or media planning tools - Hands-on with Meta CAPI + server-side tagging via GTM Server or Stape.io - LinkedIn Sales Navigator + advanced ABM playbooks - Familiarity with tools beyond ads: Mixpanel, Amplitude, Heap, Hotjar - A portfolio of ROAS turn-around stories you can talk through ## What you'll learn here - Manage ₹50L+/month in cumulative ad spend across your portfolio - Engineering-team support: ScaleSkus + custom dashboards remove the grunt work - Cross-pollination with our SEO + content team on full-funnel campaigns - Direct exposure to founder-level strategic decisions ## Growth path - **12 months:** own 8+ accounts, mentor 4+ direct reports - **18–24 months:** Marketing Lead or Head of Paid Media track - **3+ years:** opportunity to lead the marketing P&L ## About ATIL We're a **Belagavi-based growth agency** with 150+ brands, ₹150 Cr+ revenue driven, and our own in-house tech (ScaleSkus for Amazon, custom dashboards for cross-channel). We're "engineering-first" — software ships before campaigns. ## Compensation + benefits - **Compensation:** As per industry standards, with performance-linked bonus (up to 20% of base) - Office-based at Tilakwadi, Belagavi (occasional travel to Mumbai/Bangalore for key client meetings) - Health insurance + 24 paid leaves per year - Paid certifications (Meta Blueprint, Google Skillshop, HubSpot Academy) - Premium tooling: Ahrefs, Semrush, ChatGPT/Claude subscriptions, LinkedIn Sales Nav ## How to apply Use the application form below. We review every submission within 5 working days. If there's a fit, you'll hear from a real human — not a templated rejection. Questions? Email [[email protected]](mailto:[email protected]).