Overview Responsibilities • Lead media planning and negotiate programmatic deals across DSPs and platform partners • Lead a team of programmatic specialists, providing guidance, mentorship, and performance management • Develop and execute client-centric programmatic strategies focused on achieving KPIs and driving business growth • Own end-to-end client relationship management, including regular, clear reporting on campaign performance against predefined goals • Proactively identify and pursue account growth opportunities in partnership with Account Managers • Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results • Design and implement custom bidding scripts to improve campaign efficiency and performance • Utilize MMPs and analytics platforms to generate data-driven insights and recommendations • Design and run structured A/B testing and experimentation frameworks to identify winning strategies • Own attribution modelling approach and its application across client campaigns • Manage large-scale programmatic budgets, including forecasting and pacing • Collaborate with business teams and other channel teams to ensure seamless campaign execution • Analyse campaign performance data to identify trends and continuously optimize strategy • Ensure adherence to data privacy, brand safety, and ad fraud standards across all campaigns • Stay ahead of industry trends and implement emerging programmatic technologies and best practices Requirements Experience • 8–12 years of experience in programmatic campaign management, including proven experience leading and developing a team • Demonstrated experience in media planning and negotiating programmatic deals Technical Expertise • Expert-level knowledge of DV360, with extensive experience across other leading DSPs • Experience developing and implementing custom bidding scripts • Strong working knowledge of MMPs and advanced analytics platforms • Expert knowledge of attribution modelling and its impact on performance measurement Strategic & Analytical • Proven ability to develop and execute strategic, innovative programmatic plans • Strong analytical and problem-solving skills, with a data-driven approach to decision-making • Experience designing and running A/B testing and experimentation frameworks • Strong budgeting and forecasting skills for large-scale media investment Leadership & Client Management • Demonstrated experience leading and developing high-performing teams • Exceptional client management and communication skills, with a proven ability to build and maintain senior client relationships